Brand Ambassador

Job Title: Brand Ambassador

Reports To: Outreach Coordinator & Marketing Manager

Schedule: Full-Time Hourly, Weekend Availability Required

Role Summary

Crisp Cannabis is seeking an energetic, professional, and reliable Brand Ambassador to support both retail and wholesale outreach efforts across Connecticut. This junior-level, field-based role focuses on in-market activation through dispensary pop-ups, retail events, wholesale account support, and brand activations.

The Brand Ambassador will engage consumers and dispensary partners, increase brand visibility, support sell-through, and track performance against defined goals. This role is ideal for someone looking to grow within the cannabis industry and gain hands-on experience in brand building, retail engagement, wholesale support, and field marketing.

Retail Responsibilities

Represent Let’s Burn at licensed dispensaries during pop-ups, in-store activations, and retail events

Engage consumers using clear, compliant, and on-brand product messaging

Educate customers on product features while remaining compliant with Connecticut cannabis regulations

Support dispensary staff during activations to drive awareness, trial, and sell-through

Collect store-level and consumer feedback to share with internal teams

Wholesale Responsibilities

Support wholesale partners through account visits, brand education, and relationship-building

Assist with product launches, menu placements, and wholesale-driven events

Provide brand training and product knowledge support to dispensary staff

Serve as a field-level brand representative to strengthen wholesale relationships

Event Setup, Logistics & Execution

Transport, set up, staff, and break down pop-up tents, displays, and event materials

Ensure all brand materials are presented professionally and compliantly

Maintain inventory of event supplies and promotional materials

Performance Tracking & Reporting

Track and report key performance metrics, including:

Units sold during activations, Customer interactions and engagement, Store-level and wholesale partner feedback

Submit accurate and timely post-event recap reports

Work toward established weekly and monthly performance goals

Professional Representation & Compliance

Act as a positive, professional extension of the Let’s Burn brand at all times

Build and maintain strong working relationships with dispensary staff, managers, and wholesale partners

Follow all Connecticut cannabis regulations, company policies, and compliance standards

Qualifications

Must be 21 years of age or older

Valid driver’s license and reliable transportation

Ability to travel statewide to dispensaries and events across Connecticut

Availability to work evenings and weekends as needed

Strong communication and interpersonal skills

Comfortable standing for extended periods and engaging with the public

Ability to perform physical tasks related to transporting, setting up, and breaking down event materials

Organized, dependable, self-motivated, and goal-oriented

Interest in cannabis, retail, or brand marketing

Previous customer-facing, event, or tradeshow experience

Familiarity with dispensary environments (preferred but not required)

Physical Demands

This role requires the ability to stand and walk for extended periods during events and activations. Candidates must be able to lift, carry, and transport event materials and equipment (up to approximately 50 lbs), set up and break down pop-up tents and displays, and work outdoors in varying weather conditions. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Growth Opportunity

This role provides exposure to retail operations, field marketing, and performance-driven brand activation. High-performing Brand Ambassadors may be considered for expanded responsibilities and growth opportunities as the Let’s Burn brand continues to scale.

Pay: From $21.00 per hour

Benefits:

401(k)

401(k) matching

Employee discount

Flexible schedule

Food provided

Fuel reimbursement

Health insurance

Health savings account

Life insurance

Mileage reimbursement

Opportunities for advancement

Paid time off

Parental leave

Travel reimbursement

Vision insurance

Application Question(s):

Weekends are required. Can you work weekends?

Experience:

Brand Ambassador: 1 year (Required)

Language:

English (Required)

Shift availability:

Day Shift (Required)

Night Shift (Required)

Willingness to travel:

75% (Required)

Work Location: In person