What are the responsibilities and job description for the Marketing Automation Manager position at Crisis24?
About Crisis24
Crisis24, a GardaWorld company, is widely regarded as the leading integrated risk management, crisis response, consulting, and global protective solutions firm, serving the world's most influential people, disruptive brands, and prominent organizations. Championed by our advanced Global Operation Centers and our skilled team of intelligence analysts, we offer highly specialized services, security and consulting, with the technology and AI to power it all across the globe.
At Crisis24, we go beyond mere employment; we pave the way to a realm where your skills become instrumental in shaping global security, guiding clients through a multifaceted and challenging landscape. Your journey with us will be deeply fulfilling, driven by a powerful sense of purpose and accomplishment. Within our thriving environment, you'll discover abundant chances for both personal and career advancement. Seize this moment to push your limits, broaden your expertise, and elevate your professional journey to unprecedented levels. Join the Crisis24 team today and be a part of something extraordinary where growth and impact converge.
More information is available at www.crisis24.garda.com
Who We Are Looking For
Crisis24 is seeking a data-driven and detail-oriented Marketing Automation Manager to support the execution, optimization, and measurement of our marketing automation programs, email marketing initiatives, and marketing technology stack. This role bridges the gap between marketing execution and backend systems combining technical expertise in marketing automation platforms with a strong foundation in email campaign management and marketing operations best practices. You will play a key hands-on, critical role in campaign setup, driving scalable email marketing programs, maintaining data integrity across systems and ensuring flawless campaign execution to drive funnel conversions to support business revenue.
This position will be located in the Annapolis, MD office on a hybrid basis.
What You Will Work On
- Marketing Automation and Operations: Assist with scaling marketing initiatives across marketing tech platforms and optimizing marketing systems, data and reporting.
- Email Campaign Management: Manage email build, optimization and execution, ensuring accuracy and brand alignment.
- Cross-Functional Collaboration: Work closely with digital, product, content, sales, account management and business application teams to ensure marketing programs run smoothly, reach the right audiences, and deliver measurable results.
Responsibilities:
- Build, collaborate with stakeholders, and execute targeted email and nurture campaigns, newsletters, event invites to drive engagement and conversions
- Manage email lists, segmentation, testing, and email performance tracking
- Optimize email deliverability, open/click rates, and compliance with privacy laws
- Build and manage marketing workflows and trigger campaigns within our marketing automation platform, and/or across marketing technology stack
- Assist with lead scoring, segmentation, and lifecycle tracking
- Assist with ensuring accurate lead routing and integration with CRM systems
- Help maintain campaign tracking and UTM frameworks
- Assist with marketing attribution and campaign performance reporting
- Support marketing data cleanup, uploads, and process documentation
- Other duties as assigned
What You Will Bring
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field or equivalent experience.
- 4 years of experience in B2B marketing, with 2 years in a marketing automation and operations-focused role.
- Strong marketing automation and email marketing skills with attention to detail and deadlines.
- Proven expertise in platforms like Marketo, HubSpot, or Pardot, and CRM systems like Salesforce.
- Deep knowledge of email best practices, personalization strategies, and data compliance standards.
- Familiarity with leveraging AI within marketing, MQL/SQL lifecycle, and lead management frameworks.
- Experience working in cross-functional environments and collaborating with remote teams.
- Proficiency in Microsoft Office, project management tools, and HTML/CSS for email templates is a plus.
Information Security
Protect the data and systems of Crisis24 and its stakeholders by adhering to policies, reporting incidents and potential problems, completing regular training, and identifying opportunities for improvement.
Crisis24, A GardaWorld Company is dedicated to equal opportunity in employment. We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital or parental status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable laws.