Director, Creative

Our Story:

Crisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence-based de-escalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we’ve helped train more than 17 million people within service-oriented industries including education, health care, behavioral health, long-term care, human services, security, corporate, and retail.

At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe the power of empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. It’s a philosophy that is central to everything we do, and traces back to our beginning.

As a member of the team, you can expect to:

• Make a difference through your work – You’ll be proud to tell your family and friends about what you do
• Gain significant career experience only obtained within a fast-growing organization – Entry-level roles through executive leadership
• Feel fulfilled and have fun – We work hard but make the time to build meaningful relationships and celebrate the wins
  
  

The Role:

The Director, Creative at Crisis Prevention Institute (CPI) plays a pivotal role in establishing and driving the overall creative vision for CPI’s content creation efforts. This role is responsible for overseeing both strategic programs and day-to-day tactical execution, ensuring all creative elements, from design to copy, align with CPI’s brand identity and support campaigns and project objectives with a strong focus on lead generation. Reporting directly to the Chief Marketing Officer (CMO), the Creative Director will lead a team of creatives, managing budgets and timelines to deliver high-quality work that enhances CPI’s presence in the business-to-business (B2B) market.

What You Get To Do Everyday:

• Define, communicate, and oversee the creative vision across all initiatives and campaigns, ensuring brand consistency and impactful storytelling and copywriting
• Assist with copywriting tasks as needed to ensure messaging aligns with CPI’s brand voice and campaign goals, providing hands-on support in crafting clear, compelling content that resonates with CPI’s target audience(s) and supports lead generation objectives
• Direct and manage the Marketing team’s content calendar, ensuring alignment with business objectives, campaign priorities, and brand messaging
• Oversee the development and management of processes for creating customer case studies, testimonials, blogs, and evergreen content, ensuring consistency, quality, and alignment with brand and marketing goals
• Lead, mentor, and develop a team consisting of design, video, and copy functions, fostering a culture of creativity, collaboration, and accountability
• Lead capacity planning and prioritization for the creative team, ensuring resources are effectively allocated to meet deadlines, support strategic initiatives, and deliver high-quality results
• Implement and standardize the use of artificial intelligence (AI) tools for content creation, particularly copywriting, driving adoption through effective change management, training, and the establishment of clear guidelines and quality standards
• Partner with teams across Marketing, Sales, and Product to ensure creative alignment and seamless integration into CPI’s B2B lead generation strategies
• Review lead generation and conversion rates across channels to help drive opportunities to optimize and improve key performance indicators (KPIs)
• Develop and optimize creative processes to enhance team workflow, alignment, and output quality
• Manage relationships with external agencies and/or contractors, ensuring alignment with brand standards, project goals, and budgets while driving collaboration and delivering high-quality outcomes
• Make business decisions that are financially responsible, accountable, justifiable, and defensible in accordance with organization policies and procedures
• Perform other position-related duties as assigned
  
  

You Need to Have:

• Bachelor’s degree in graphic design, marketing, communications, fine arts, or a related field
• Eight years or more of progressive experience in creative roles, with at least three years or more in a creative leadership position such as Art Director, Creative Manager, or Creative Director
• Proven track record in a B2B environment or within an organization with a strong focus on lead generation and conversion-driving creative strategies
• Experience using AI tools that support or supplement content creation or content optimization (i.e. Scalenut, Co-Pilot, ChatGPT, etc.)
• Experience developing, merchandising, and updating essential creative marketing planning tools, including cross-channel creative strategies, brand style guide(s), editorial calendars, etc
• Strong foundation and knowledge in both design and copy, with expertise in copy to support CPI’s content needs
• Ability to establish a compelling creative vision that aligns with CPI’s brand identity and campaign objectives, driving cohesive storytelling and engagement across all channels
• Deep understanding of digital content strategies and execution, including designing high-impact content for social media, email, and the web. Skilled in using data and insights to optimize content for engagement and conversion throughout the purchase funnel
• Exceptional skills in mentoring and developing a creative team, fostering a culture of innovation, accountability, and collaboration
• Proven ability to manage and inspire designers and copywriters to deliver high-quality work that supports CPI’s lead generation and engagement goals
• Skilled in translating complex ideas into clear, persuasive messaging that resonates with diverse B2B audiences
• Proficiency in creative development platforms like Adobe Creative Suite, Figma, and video editing tools
• Strong project management skills, including the ability to manage budgets, timelines, and resources effectively to ensure timely delivery of creative projects/deliverables
• Excellent teambuilding skills with the ability to attract, develop, and retain a high-performing team
• Outstanding leadership skills with the ability to delegate responsibilities and authority effectively and to encourage individuals to decide how they will accomplish their goals and resolve issues
• Well-developed interpersonal skills, negotiation, writing, speaking, and listening skills
• Strong business acumen and strategic thinking ability
  
  

We'd Love to See:

• Experience working with content management systems (i.e. Optimizely)
• Familiarity with marketing automation tools, customer relationship management (CRM) systems, and analytics platforms
• Experience working with global/international marketing and regional content creation
• Experience working in education, healthcare, human services, or the training industry
  
  

What We Offer:

• $115,000 - $125,000 annual salary
• Annual company performance bonus
• Comprehensive benefits package
• 401k
• PTO
• Health & Wellness Days
• Paid Volunteer Time Off
• Continuing education and training
• Hybrid work schedule
• Paternity Leave
  
  

Crisis Prevention Institute is an Equal Opportunity Employer that does not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, diversity of thoughts and beliefs, creed, sex, sexual orientation, gender, gender identity, or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state, or local law. The Company will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.