What are the responsibilities and job description for the Creative Director position at Criquet Shirts?
We’re hiring a Creative Director to help shape the future of the Criquet brand - from campaign concepts and product storytelling to photoshoots, launches, digital experiences, and the overall feel of how we show up in the world.
This is a hands-on leadership role for someone who can think strategically, move quickly, lead a team, and execute at a high level. We’re looking for a creative thinker with strong instincts, great taste, and the ability to turn ideas into work that gets attention and drives the brand forward.
Not just ads. Not just aesthetics. The full picture.
What You’ll Do
- Lead Creative Strategy Execution
- Translate marketing goals into clear, compelling creative ideas
- Develop campaigns across paid, email, web, wholesale, and organic channels
- Bring fresh thinking and new campaign concepts that help Criquet stand out
- Help Evolve the Criquet Brand
- Collaborate closely with the Founder/CMO to help shape marketing direction and creative strategy
- Introduce new ideas, storytelling approaches, and creative opportunities that continue leveling up the brand
- Balance timeless brand consistency with timely, relevant execution
- Build Product Stories from the Ground Up
- Partner with product teams to develop creative briefs ahead of launches
- Help shape positioning, naming, messaging, and go-to-market storytelling
- Ensure every product has a simple, strong point of view behind it
- Work Across Teams
- Collaborate closely with Product, Wholesale, CX, Marketing, and E-Commerce
- Help ensure the brand experience feels cohesive across every customer touchpoint
- Lead Creative Production
- Concept, plan, and execute photoshoots and video productions
- Work closely with designers, copywriters, photographers, and creators to bring campaigns to life
- Maintain a high creative standard across all deliverables and channels
- Shape the Digital Experience
- Partner with E-Commerce and Marketing teams on website creative, landing pages, product storytelling, and overall site experience
- Help ensure paid social creative and digital marketing assets feel elevated, on-brand, and performance-minded
- Lead & Develop the Team
- Provide strong creative leadership, direction, and feedback to the internal creative team
- Help teams stay organized, aligned, and moving quickly
- Bring a high level of accountability, energy, and follow-through to the work
What We’re Looking For
- 9 years in creative roles (brand and/or agency)
- 2 years leading creative teams
- Strong portfolio showing brand storytelling, campaign thinking, paid social creative, and digital design
- Strong understanding of paid social creative and what makes campaigns resonate across digital channels
- Experience working on website design, e-commerce storytelling, and digital brand experiences
- Comfortable being both strategic and hands-on
- Strong creative instincts paired with strong execution skills
- Ability to manage multiple projects and move quickly without sacrificing quality
- Experience working cross-functionally with marketing and product teams
- Based in (or willing to relocate to) Austin, TX
About Criquet
Criquet is an Austin-based men’s apparel brand inspired by vintage style, music, sports, and a laid-back way of doing things. We make clothes that feel like they’ve been around forever, in a good way.
We’re building something with staying power and looking for someone excited to help take the brand to the next level.