What are the responsibilities and job description for the Director, Regional Marketing position at Crinetics Pharmaceuticals?
Crinetics is a pharmaceutical company based in San Diego, California, developingmuch-needed therapies for people withendocrine diseases and endocrine-related tumors. We were founded by a dedicated team of scientists with the simple belief that better therapies developed from rigorous innovation can lead to better lives. Our work continues to make a real difference in the lives of patients. We have a prolific discovery engine anda robust preclinical and clinical development pipeline. We are driven by science with a patient-centric and team-oriented culture. This is an exciting time to join Crinetics as we shape our organization into the world's premierfully-integratedendocrine company from discovery to patients.Joinour team as we transform the lives of others.
Position Summary:
TheDirector ofRegional Marketinghasa critical role in driving commercialization of Crinetics' exciting and deep pipeline across multiple disease states of significant unmet-medical need.AsRegionalMarketer, yourinitialfocus will be on supporting Crinetics' first commercial launch of Paltusotine in Acromegaly followed by a potential secondindicationin Carcinoid syndrome. TheRegionalMarketeris a field-based marketing role that will bevitalcommercial contact with national and regional Key Opinion leaders.TheRegionalMarketingteamwill alsobe responsible forplanning and executing regional marketing initiatives to support the overall brand strategy.The successful candidate will be skilled in operating in a highly matrixed and collaborative environment and will havea track recordof driving cross-functional leadership across key initiatives. You will play a key role in driving key market planningactivitiespre-launch and drive commercial execution post-FDA approval. Specifically, in support of commercial strategy execution, you willbe responsible forsupporting Regional Marketing functions that support HCP and patientinitiatives;as well as understanding regional business trends and executing local market programs.These functionsincludeidentifyingand mapping KOLs, developing KOL-specific engagement plans, supporting promotional speaker bureau development, diving peer-peer educational activities,managing vendor relationships and partnering withthe PatientMarketing team on regional patient events.
EssentialJobFunctionsand Responsibilities:
Thesemayincludebut are not limitedto:
Serve as the key commercial point of contact for National and Regional KOLs
Identifyand map all academic and community-based KOLs and help map referral patterns between KOLs in center of excellence and the community
Identifyand engage withnext tier KOLs: Emerging Opinion Leaders and Digital Opinion Leaders
Understand regional and KOL-specific practice patterns to better understand key areas of unmet need in Acromegaly treatment
Supportandparticipateinregional advisory boards by leading recruitment of advisors, planning and coordination with vendors tohelpgenerate key actionable insights
Develop and manage KOL-specific engagement plans and drive advocacy for Paltusotine post-FDA approval
Engage with KOLs in generating feedback on market development activities including disease state education and brand promotional strategies and tools
Leadengagementeffortsof KOLs with Crinetics leadership at various forums; KOL 1:1 meetings, conferences, etc.
Tailor national brand strategies for local market dynamics.
Manageand executeregional marketing programs (e.g., non-personal promotions, local sponsorships).
Overseethe regional marketing budget.
Support recruitment and development of the speaker bureau in collaboration with the commercial operations team
Help develop and drive Speaker Training efforts for branded and disease state activities
Collaborate with marketing team to develop peer-peer content including educational videos, promotional supplements and other assets needed by the regionsand materials for patient events
LeadCrinetics' presence and engagement at National,regionaland local congresses andfacilitateour active engagement at these eventsto include cross functional coordination with medical,salesand marketing colleagues.
Support commercialteamin developing best-in-class disease state and product training curriculumto include KOL input and participation in training activities.
Provide commercial team with in-market insights on core promotional activities post-approval
Develop strong collaboration withcross-functional partners:field sales leaders, sales representatives, National AccountDirectorsand Regional Reimbursement Directors to ensure seamless field execution of promotional activities.This role requires significant peer leadership abilities to drive these activities.
Drive compliant coordination with field medical affairs team to effectively support customers
Ensure materials are compliant with regulatory and legal standards.
Monitorregionalcompetitive landscape toidentifyopportunities and risks.
Other duties as assigned
Education andExperience:
Required:
Bachelor's degreewith 15years of combined sales, marketing, accountmanagementor relatedexperience inbiopharmaceuticalindustry.
Raredisease orEndocrinologyexperienceispreferred
KOL identification, development and engagement experience includingspeaker bureau leadership or advisory board managementrequired
Track recordwith product launch planning (field or internal) as well as experience in creatively accelerating brand uptake and overcoming barriers to commercial success
Track recordof effective collaboration with multiple cross-functional partners including sales, marketing, field reimbursement specialists, MSLsetc
Demonstrated ability to build productive relationships with external stakeholders including KOLs, practice managers, vendors,etcand internal commercial teams
Strong communicationand presentation skills and proven project management abilities to manage multiple competing priorities
Ability to lead and influence without direct authority
High levelof professional integrity and strong commitment to compliance
Innovative Thinking:Demonstratedability toleverageinnovation and creative thinking to drive results
Physical Demands and Work Environment:
Physical Activities:Ona continuous basis, sit atdeskfora long periodof time;intermittently answertelephoneand write or use a keyboard to communicate throughwritten means.Somewalking andliftingupto 25lbs.mayberequired.The noise level inthe work environment istypically lowto moderate.The physical demands describedabove are representative of those that must be met by an employee to successfullyperform the essential functions andresponsibilities of this job.Reasonableaccommodations may be made to enable individualswith disabilities to perform theessential functions and responsibilities.
Laboratory Activities(if applicable):Biology and chemical laboratory environmentexperience needed.Environmental health and safety requirements also apply.
Travel:
You maybe requiredtotravel forup to70% of your time.
Equal Opportunity Employer:
Crinetics is proud to be an Equal Opportunity Employer.We provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of sex, sexual orientation, gender (including gender identity and/or expression), pregnancy, race, color, creed, national or ethnic origin, citizenship status, religion or similar philosophical beliefs, disability, marital and civil union status, age, genetic information, veteran status or any personal attribute or characteristic that is protected by applicable local, state or federal laws.
Salary Range
The salary range for this position is: $192,000 - $240,000.In addition to your base pay, our total rewards program consists of a discretionary annual target bonus, stock options, ESPP, and 401k match. We also provide top-notch health insurance plans for employees (and their families) to include medical, dental, vision and basic life insurance, 20 days of PTO, 10 paid holidays, and a winter company shutdown.
Salary : $192,000 - $240,000