What are the responsibilities and job description for the Director of Game Experience – Football Lead position at Crimson Brand Partners (Utah)?
About Crimson Brand Partners
Crimson Brand Partners is a newly formed partnership with the University of Utah designed to modernize how the University continues to build its brand. Crimson Brand Partners will manage commercial operations across Utah Athletics and the broader university – including events at stadiums and arenas, branding, licensing, sponsorships, ticketing, and digital media.
Job Summary
The Director of Game Experience leads the live game presentation and fan experience for Utah Athletics, with a primary focus on Football as their lead sport and serves as the lead show caller and in-game experience coordinator. After football season, the role shifts to leading game presentation at the Utah Basketball, while also providing oversight across other sports.
The Director leads a team of game producers, develops big creative concepts for game days, and is responsible for building and executing the overall atmosphere and entertainment elements at both venues.
Key Responsibilities:
- Serve as the primary show caller for all Utah Football and Utah Basketball home games, with oversight across other sports.
- Plan and execute game-day presentation, including pacing, entertainment elements, and overall atmosphere.
- Create run-of-show documents, scripts, cue sheets, and operational plans.
Creative & Operational Leadership:
- Generate and execute creative ideas that improve the in-venue experience.
- Lead and manage a team of game producers and interns.
- Collaborate with technical staff, broadcast, marketing, communications, ticketing, sponsorship, facilities, and operations teams.
- Manage the game experience budget and vendor relationships.
- Review and improve game-day execution based on feedback and performance.
Qualifications
Required:
- Bachelor’s degree in Sports Management, Marketing, Communications, Entertainment Business, or related field.
- 8 years of experience in live sports event production, game presentation, control room, or large-scale event management.
- Experience managing direct reports and leading creative or production teams.
- Experience building and executing run-of-shows, scripts, and live event content.
- Ability to work nights, weekends, and holidays as required by the athletics schedule.
Preferred:
- Experience in NCAA Division I athletics or professional sports.
- Experience managing event budgets and vendor relationships.
- Familiarity with current trends in sports entertainment and fan engagement.
Benefits and Perks
Crimson Brand Partners offers a comprehensive benefits package that includes excellent medical, dental, and vision coverage; a 401(k) retirement plan with a generous 4% employer match; director-level PTO (15 days of paid vacation annually with the ability to carry over up to five unused days each year); five paid sick days; 11 paid holidays; voluntary life, AD&D, and short- and long-term disability coverage; an Employee Assistance Program (EAP); and a variety of voluntary supplemental benefits, including accident, critical illness, hospital indemnity, and legal coverage.