What are the responsibilities and job description for the Webmaster position at CRH?
Job ID: 516651
Exempt
Oldcastle Infrastructure™, a CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. We’re more than just a manufacturer of precast concrete, polymer concrete, or plastic products. We’re a trusted and strategic partner to engineers, contractors, distributors, specifiers, and more. With our network of more than 80 manufacturing facilities and more than 4,000 employees, we’re leading the industry with innovation and a safety-first mindset.
Oldcastle Infrastructure - Built For Life from Oldcastle Infrastructure on Vimeo.
Job Summary
The Webmaster will manage, maintain, and optimize our company’s digital presence across our website and online platforms. The ideal candidate will have a strong background in website CMS, UX and UI, SEO, content management, and analytics—and a solid understanding of how to position our brand online to drive qualified leads, enhance customer experience, and support business growth. The Webmaster will serve as the technical and strategic owner of our web properties, ensuring our sites are fast, secure, up-to-date, and aligned with our brand and marketing goals.
Job Location
- This position will be based out of our corporate office in Atlanta, GA.
Job Responsibilities
Website Management & Maintenance
- Maintain and update company websites using CMS platform (e.g., WordPress)
- Ensure the site is secure, responsive, and optimized for performance, accessibility, and mobile devices.
- Manage hosting environments, DNS records, SSL certificates, and domain renewals in collaboration with the web programmer.
- Oversee routine backups, uptime monitoring, and bug fixes in collaboration with IT and marketing team members
Content & UX Management
- Collaborate with marketing, product, and communications teams to publish and optimize content (product pages, case studies, news, etc.).
- Ensure web design, navigation, and content structure support user experience and conversion goals.
- Perform competitive analysis and keyword assessments
- Maintain consistency with brand standards, visuals, and messaging across all web assets.
- Support the marketing team with insights, content ideas, and engagement recommendations for social channels
- Support
SEO, Analytics & Performance
- Manage and execute SEO strategies including on-page optimization, metadata, and site structure improvements.
- Set up and track performance using Google Analytics, Google Tag Manager, and Search Console.
- Understand technology and regulatory changes that could impact site performance or compliance
- Develop and share regular reports on web traffic, conversion rates, and user behavior.
- Identify opportunities to improve search visibility and lead generation.
Digital Integration & Tools
- Work with IT and marketing team to integrate CRM, marketing automation, and analytics platforms (e.g., Personalization, Account Engagement – Pardot, Marketing Cloud Intelligence).
- Implement tracking pixels, forms, and other lead capture tools.
- Manage website-related vendor relationships and oversee digital development projects.
Compliance & Security
- Ensure compliance with accessibility (WCAG), privacy (GDPR, CCPA), and data protection standards.
- Conduct regular audits to identify vulnerabilities and coordinate remediation.
Job Requirements
- Bachelor’s degree in computer science, marketing, communications, or related field.
- 5 years of experience managing corporate or B2B websites.
- Proficiency with HTML, CSS, and content management systems (WordPress preferred).
- Strong understanding of SEO best practices and Google Analytics.
- Experience managing hosting, domains, and website security protocols.
Detail-oriented with excellent troubleshooting and problem-solving skills. - Familiarity with UX/UI design principles and tools (e.g., Figma, Adobe XD
Preferred
- Experience in the industrial, construction, or manufacturing sector.
Working knowledge of marketing automation and CRM integrations (HubSpot, Salesforce).
Basic familiarity with JavaScript, PHP, or API integrations.
What CRH Offers You
- Highly competitive base pay
- Comprehensive medical, dental and disability benefits programs
- Group retirement savings program
- Health and wellness programs
- An inclusive culture that values opportunity for growth, development, and internal promotion
About CRH
CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.
If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!
Oldcastle Infrastructure, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.
EOE/Vet/Disability
CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.