What are the responsibilities and job description for the Senior Marketing Manager position at CRH?
Job Description
Salute Hospitality delivers dining solutions for the military. American owned and mission ready, we support service members, families, and base communities each day, with wellness built into everything we do: menus designed for strength, energy, and endurance, from chefs who treat every meal as part of the job. Capability Built. Mission Ready. Here for the Full Journey.
We are seeking a Senior Marketing Manager to lead and scale marketing initiatives across Aramark’s Salute program — our military and defense food service brand operating across U.S. military installations nationwide. This role serves as the strategic and operational marketing lead for the Salute portfolio, responsible for building foundational programs, supporting installation-level teams, and driving consistent brand execution in a highly specialized environment.
The ideal candidate brings a strong marketing background combined with a working knowledge of the military community — its culture, structure, and the unique context of installation-based food service. This leader will partner closely with Aramark operations, culinary, and business development teams to deliver scalable marketing programs that drive engagement, participation, and revenue growth across the Salute footprint.
Job Responsibilities
Field Marketing Leadership
Lead marketing strategy and execution across all Salute program installations, ensuring consistent brand delivery and program adoption.
Manage and develop direct report(s), providing coaching and support for installation-level marketing execution.
Serve as the primary marketing partner to regional operations leaders, aligning marketing initiatives with operational and revenue goals.
Establish scalable processes, toolkits, and operating rhythms that enable field teams to execute effectively across a geographically dispersed portfolio.
Program Strategy & Execution
Develop and implement scalable marketing programs tailored to the military installation environment, driving participation, engagement, and sales growth.
Build quarterly marketing roadmaps that reflect installation size, mission tempo, seasonal events (e.g., military heritage months, deployment cycles), and Service Member audience needs.
Lead rapid promotion development and field execution to support operational priorities.
Oversee development of graphics, campaigns, and communications that reflect military culture and resonate with on-base dining audiences.
Field Enablement & Training
Create training toolkits, playbooks, and best practice guides for food service directors and site-level teams operating in a military environment.
Lead onboarding and training programs to build field marketing capabilities and improve program adoption across new and existing installations.
Partner with culinary and operations teams to translate menu innovation and nutritional initiatives into compelling installation-level marketing programs.
Consumer Experience & Insights
Drive Voice of the Consumer initiatives focused on the preferences and needs of the on-installation dining population.
Lead site assessments and collaborate with operations to develop and implement improvement plans that enhance the dining experience.
Champion storytelling and engagement initiatives that strengthen the Salute brand across installations.
Deliver reporting and performance storytelling that demonstrates program success and business impact to internal and Aramark stakeholders.
Identify opportunities to optimize programs based on performance data and consumer insights.
Contract & Business Development Support
Support the development of marketing materials and program narratives for DoD contract proposals, rebids, and renewals in partnership with the business development team.
Collaborate with business development teams to tailor marketing strategy and brand positioning for new installation pursuits.
Maintain a working knowledge of DoD contract structures and the Salute program’s competitive positioning to inform marketing strategy.
Qualifications
Required
8–10 years of marketing experience, with demonstrated leadership in field marketing, multi-site marketing, or operational marketing roles.
Familiarity with the military community — through personal background, prior work experience, or deep interest in the space. An understanding of military culture and the installation environment informs the work and strengthens program credibility.
Proven success in multi-site or multi-client environments with scalable marketing tools and programs.
Demonstrated ability to lead cross-functional initiatives and influence stakeholders across operations, culinary, and internal teams.
Strong organizational and project management skills with the ability to execute in fast-paced, mission-driven environments.
Analytical mindset with experience tracking, synthesizing, and reporting on marketing performance and consumer insights.
Proficiency in PowerPoint and Canva required.
Preferred
Experience working with Department of Defense (DoD) food service contracts or Government Food Service (GFS) programs.
Familiarity with base dining, MWR (Morale, Welfare & Recreation) programs, or the broader military food service landscape.
Prior experience with large managed services food service company.
Experience supporting contract proposals or business development efforts in a government or military context.
Background in food service, hospitality, or retail marketing.
Education
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.