What are the responsibilities and job description for the Marketing Manager - Caprock position at CRH?
Job Description
Marketing Manager – Caprock Workforce Community
Role Overview
The Marketing Manager is responsible for building, protecting, and activating the Caprock brand while strengthening relationships with residents, partners, and the surrounding community. This role blends traditional marketing responsibilities with community relations and public relations in a unique, hospitality driven, Workforce Housing Community.
Caprock is a purpose built workforce community operated by Aramark. It is designed to support a large, multi year construction project by providing housing, dining, recreation, and daily services for thousands of residents living and working onsite. The Marketing Manager plays a critical role in shaping how the community is experienced, perceived, and talked about—both internally and externally.
Job Responsibilities
Key Responsibilities
Brand & Community Marketing
• Own and execute the Caprock brand at the community level, ensuring consistency with Aramark brand standards and messaging.
• Develop and manage onsite marketing materials, signage, digital displays, newsletters, and resident communications.
• Partner with operations, HR, and hospitality leaders to support recruitment marketing, engagement initiatives, and major community milestones.
• Ensure the “community experience” is reflected in storytelling, visuals, and messaging across platforms.
• Review and approve or escalate for approval all use of Caprock marks and branding.
Community Relations & Engagement
• Serve as a key liaison between Caprock leadership and internal/external stakeholders, including residents, partners, and community organizations.
• Support resident engagement through events, programming promotion, and internal campaigns through technology, social media and guest engagement platforms.
• Act as a visible, approachable presence within the community who understands resident needs and feedback.
• Process community requests and approvals for community programs as appropriate
Public Relations & Communications
• Support public relations efforts, including coordination of site visits, media requests, and stakeholder communications.
• Draft and manage community announcements, talking points, and messaging for internal and external audiences.
• Proactively identify PR opportunities and reputational risks, escalating as appropriate and partnering with Aramark communications teams as needed.
Standard Marketing Operations
• Manage content calendars, promotional timelines, and marketing project workflows.
• Track basic performance metrics (engagement, participation, awareness) and adjust strategies accordingly.
• Work cross functionally to ensure marketing efforts support operational goals and the resident experience.
What Success Looks Like
• Residents feel informed, connected, and proud to be part of the Caprock community.
• The Caprock brand is consistently and professionally represented onsite and externally.
• Marketing efforts actively support hiring, retention, engagement, and overall community satisfaction.
• Strong collaboration exists between marketing, operations, and hospitality teams.
Qualifications
Qualifications
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (or equivalent experience).
• 5 years of experience in marketing, communications, public relations, or community engagement.
• Experience in hospitality, workforce housing, large scale operations, or live in/community environments strongly preferred.
• Strong writing, editing, and storytelling skills with the ability to adapt tone for different audiences.
• Comfort working in a highly visible, community based environment where relationships matter.
• Ability to balance strategic thinking with hands on execution.
• Previous experience with use of technologies, social media, and other engagement platforms
• Demonstrated ability to communicate and present effectively to senior leadership and executives, keeping stakeholders informed through clear, professional updates and reporting.
• Comfort engaging with management and executive leadership, representing the community and brand with professionalism, confidence, and strong business judgment.
Education
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.