What are the responsibilities and job description for the Field Marketing Manager II position at CRH?
Job Description
The Field Marketing Manager plays a key role in bringing the LifeWorks experience to life at our Walmart client locations. This position leads the execution of innovative marketing programs, merchandising strategies, product launches, and promotional campaigns that enhance the customer experience and drive engagement. Serving as the primary liaison between the LifeWorks Marketing team and Walmart locations, you'll build strong partnerships, identify opportunities to elevate offerings, and help deliver creative solutions that align with client goals, customer needs, and brand standards. This is a highly visible role that combines strategy, creativity, and collaboration to make a meaningful impact across the business.
This role requires company-sponsored travel to Northern California for approximately one week each month to support client locations, strengthen partnerships, and ensure successful execution of marketing initiatives in the field.
LifeWorks Restaurant Group is a hospitality-driven restaurant company built for the modern workplace. We design and operate chef-led cafés, catering programs, and food experiences that go far beyond transactions, creating moments of connection, culture, and care in everything we do.
Rooted in culinary excellence and powered by creativity, LifeWorks brings together food, design, and service to build brands within brands, tailoring each experience to the people and communities we serve. Our work lives at the intersection of hospitality and strategy, elevating everyday dining, strengthening workplace culture, and turning food into a meaningful part of how organizations engage their teams.
At LifeWorks, people make the difference. That belief shapes how we lead, how we partner, and how we bring hospitality to life across every café, every campus, and every client relationship. Learn more by visiting lifeworksrestaurantgroup.com
Job Responsibilities
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Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
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Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
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Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)
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Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
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Build Relationships with clients, organization department heads and subgroups/ community groups
At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.
Qualifications
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Requires at least 3 years of product, marketing and / or merchandising experience
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Requires people management experience for at least 2-3 direct reports
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Requires a bachelor’s degree or equivalent experience in business or marketing
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A proven ability to increase sales and measure the impact/return on investment on implementation of programs
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A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
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Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
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Must be able to efficiently utilize social media and MS Office products to accomplish work tasks
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Valid driver’s license and vehicle
Education
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.