What are the responsibilities and job description for the Director, Marketing Technology & Consumer Digital Experience position at CRH?
Job Description
Aramark is currently seeking a visionary and execution-focused Director of Marketing Technology & Consumer Digital Experience to lead the strategy, modernization, and optimization of our marketing technology ecosystem for the US Sector.
This leader will define the 24–36-month technology roadmap and drive the implementation of platforms that enable personalized, scalable, and profitable consumer experiences. As a shared services role, you’ll have the opportunity to work with leaders from across multiple lines of business.
Job Responsibilities
• Lead the development and execution of a multi‑year Martech roadmap in partnership with Marketing and Technology teams.
• Serve as the primary owner of the Martech ecosystem, including Marketing Automation/ESP, Consumer Data Platform (CDP), Content Management System (CMS), Digital Asset Management (DAM), e-Commerce, personalization tools, and analytics.
• Strategically focus digital platform development roadmaps — including web and mobile channels — to drive consumer revenue growth, acquisition, engagement, and retention.
• Evaluate and recommend emerging technologies (AI, conversational interfaces, mobile engagement tools, messaging platforms) to enhance personalization and operational efficiency.
• Oversee vendor selection, contract negotiations, and SLA performance.
• Manage the US Sector Martech budget and drive ROI through performance measurement, optimization, and continuous improvement.
• Foster strong cross‑functional relationships with Marketing, OpX, and Technology teams to ensure unified execution and alignment.
• Provide strategic consulting services to 11 distinct business units across the US Sector which may use disparate technologies.
• Own consumer data strategy across platforms, including identity resolution standards, data taxonomy.
• Ensure effective alignment of consumer data storage and campaign activation to consent and compliance requirements (CCPA, GDPR, CAN-SPAM, TCPA).
• Partner with Enterprise Risk Management and Enterprise Architecture to ensure secure, scalable, integrated, and compliant solutions.
• Stay current with industry trends through conferences, partner engagement, and market research.
Qualifications
• 10 years of experience in B2C digital or marketing technology leadership roles.
• 5 years of experience leading implementation and management of digital experience and martech platforms required. Experience with enterprise-grade solutions (e.g. Adobe, Salesforce, SAP, or similar) strongly preferred.
• Proven experience in retail, hospitality, or consumer-facing industries.• Deep expertise with CRM, CDP, loyalty, and campaign automation platforms.
• Strong understanding of data architecture, integrations, and consumer identity resolution.
• Experience managing vendors, SLAs, and technology budgets.
• Strong people leader with experience working in matrixed environments.
• Strategic thinker with a bias for action and a passion for consumer‑centric innovation.
• Demonstrated ability to lead agile teams and adopt agile methodologies.
• Experience applying AI technologies to marketing personalization and optimization.
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.