What are the responsibilities and job description for the Brand Marketing Coordinator position at CRH?
Job ID: 517243
Oldcastle® APG, a CRH Company, is North America’s leading provider of innovative outdoor living solutions that enable customers to Live Well Outside. The manufacturer’s portfolio of premier building products inspires endless possibilities while providing enduring outdoor spaces where people can connect, reflect and recharge. Award-winning brands include Belgard® hardscape, Echelon® Masonry, MoistureShield® composite decking, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, Lawn & Garden mulches and landscape features, and Techniseal® sands and sealant technologies.
Job Description
Oldcastle APG, the leading provider of outdoor living solutions in North America, is home to an award-winning portfolio of products that enable customers to Live Well Outside. We are seeking a Brand Marketing Coordinator to help shape and share the stories of some of our most iconic and innovative brands - including Belgard, the number one hardscapes brand in North America, and Echelon, a leading provider of architectural masonry solutions.
In this role, you won’t just “support” marketing - you’ll help craft the creative vision, shape how our brands are perceived, and translate strategic ideas into compelling, on-brand experiences. You will partner with the Senior Brand Manager to develop campaigns that inspire, educate, and connect with audiences across digital, print, and experiential channels.
This is a highly collaborative position where creativity, storytelling, and brand stewardship come together to drive market impact.
Job Location
This is a onsite role in Atlanta, GA.
Job Responsibilites
- Bring brand stories to life by collaborating on creative concepts, campaign narratives, and visual direction that align with each brand’s unique identity and voice
- Partner with Senior Brand Manager to develop and execute integrated marketing campaigns for Belgard, Echelon, and other high-visibility brands in the Hardscapes and Masonry portfolio
- Create, edit, and adapt original content — including copywriting, imagery direction, and design briefs — for use across digital, print, social, point-of-sale, and event marketing
- Assist in concept development for product launches, tradeshow activations, sponsorship opportunities, and seasonal campaigns
- Work cross-functionally with sales, product, and digital teams to ensure campaigns are consistent, compelling, and strategically aligned
- Manage day-to-day brand operations, including asset development, vendor coordination, and creative production timelines
- Track campaign performance, analyze competitive trends, and present findings to inform future creative strategies
- Maintain organized brand asset libraries, ensuring that all creative materials remain current, on-brand, and high-impact
- Contribute to creative problem-solving to evolve brand expression and enhance customer engagement
Job Requirements
- 2 years of experience in marketing, branding, creative development, or communications (agency or client-side)
- Bachelor’s degree or equivalent experience in marketing, communications, design, or a related creative field
- Strong interest in design, brand storytelling, and the building materials or construction industry, with enthusiasm for learning about premium products like Belgard and Echlelon that define outdoor living luxury
- Demonstrated ability to create or direct creative work, from campaign themes to copywriting to visual execution
- Excellent organizational skills with the ability to manage multiple creative projects in a fast-paced environment
- Strong collaboration skills and the confidence to contribute to creative discussions and strategic planning
What CRH Offers You
- Highly competitive base pay
- Comprehensive medical, dental and disability benefits programs
- Group retirement savings program
- Health and wellness programs
- An inclusive culture that values opportunity for growth, development, and internal promotion
About CRH
CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.
If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!
Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.
EOE/Vet/Disability
CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.