What are the responsibilities and job description for the Demand Generation Lead position at Crew Capital?
This role is open within one of our portfolio companies, Seal Security.
About Seal Security
Seal Security’s autonomous agent helps companies automatically remediate open-source vulnerabilities at scale - without breaking production. As software supply chain security becomes critical, Seal sits at the intersection of DevSecOps, AppSec, and engineering productivity, helping teams stay secure without slowing down development.
The Role
Own and scale Seal’s demand generation engine end-to-end. This is a hands-on player-coach role - you’ll define strategy but also execute campaigns yourself. You’ll work closely with the Founders, Sales and Product to drive pipeline creation, conversion, and revenue impact, with a strong focus on technical buyers (security engineering).
Responsibilities
- Own pipeline generation targets and planning (by channel, segment, geo)
- Execute multi-channel campaigns (paid, content, ABM, events) hands-on
- Drive demand with technical audiences (AppSec, DevOps, engineering leaders)
- Optimize the full funnel (lead → pipeline → revenue)
- Partner with Sales on pipeline quality and conversion
- Measure performance and run continuous experimentation
Must-Haves
- 5–7 years in B2B SaaS demand generation
- Experience marketing to technical buyers (engineering / security)
- Proven ownership of pipeline targets (not just leads)
- Hands-on executor (recent campaign ownership)
- Strong understanding of modern demand gen (content, paid, ABM)
- Experience in early-stage startups (Series A–C)
Nice-to-Haves
- Experience in cybersecurity in general and in Application Security specifically
- Experience building or scaling a small demand gen team