Brand & Marketing Specialist - HVAC

Job Summary

The Brand & Marketing Specialist supports the Brand & Business Development Manager and works closely with the Marketing and Sales teams to execute Crescent’s marketing, communications, and dealer support efforts. This role assists in managing co-op programs, communications, events, and daily operations while helping implement strategies that promote Crescent’s products and services to vendors and customers. The position also plays a key role in maintaining Crescent’s digital presence, including website updates, social media, and in-branch marketing. This work is critical to the smooth operation of the marketing function, alignment with the sales team, and the continued growth of the company.

Duties & Responsibilities

• Assist in managing American Standard and Mitsubishi co-op programs, including pre-approvals, guidelines, claims, and credits 
• Provide support to the Brand & Business Development Manager and Market Managers, assisting with projects and initiatives as needed 
• Provide administrative support to the sales and marketing teams 
• Design flyers, bulletins, promotional materials, and signage for internal and external events and trainings 
• Assist with custom promotional and advertising needs for dealers 
• Manage regional rebate programs 
• Support the planning, coordination, and promotion of Crescent events
• Assist in planning and promoting Crescent trainings 
• Update and maintain the company website daily to support trainings, promotions, and overall usability 
• Assist in creating and posting social media content across platforms (Facebook, Instagram, LinkedIn, etc.) 
• Create and distribute email and text communications for internal and external audiences 
• Manage in-branch digital signage, including content coordination, scheduling, and vendor collaboration as needed 
• Support Crescent branding efforts, including ordering and managing swag (notepads, pens, signage, apparel, etc.) 

Physical Demands

• Periodic travel required for branch visits, conferences, vendor tours, and customer events.
• Ability to lift up to 25 pounds when preparing event or promotional materials.
• Extended periods of standing or walking during events or presentations.

Experience & Qualifications

• Basic knowledge of Microsoft Office required 
• Experience with Canva preferred 
• Strong writing and editing skills with attention to detail 
• Understanding of social media platforms and how to use them effectively for business promotion

Educational Experience

• Associates or bachelor degree in marketing, communications, digital media, or related field desirable
• High school diploma or GED required

Benefits

We also offer an exceptional benefits package to our people, including:

• Rich and affordable medical and dental plans
• HSA plan with employer contribution
• Free coverage for Vision Insurance
• Free Long Term Disability, Life Insurance, Hospital Indemnity, Critical Illness, EAP, Identity Theft
• 401(k) with company match and profit sharing
• Tuition reimbursement
• PTO
• Paid Holidays
• Quarterly bonus for all employees based on company performance
• Wellness program
• And more!