Sales Manager

Essential Job Functions

• Move throughout the property to conduct site inspections, showcase hotel facilities, and identify opportunities to convert prospective clients into confirmed business.

• Maintain a strong focus on Business Travel (BT) sales, actively prospecting, soliciting, and developing new corporate accounts to increase negotiated room nights, weekday occupancy, and overall room revenue.

• Maximize revenue by selling all facets of the hotel, both orally and in writing, to previous, current, and prospective clients, with a focus on corporate accounts, business travelers, negotiated rates, and repeat business.

• Proactively identify and pursue new business opportunities through cold calling, networking, in-person sales visits, client meetings, and ongoing account development.

• Develop and maintain strong relationships with local businesses, corporate travel decision-makers, travel managers, and key account contacts to generate consistent business travel production.

• Manage account details to ensure all aspects of solicitation, negotiation, follow-up, and closing are completed, documented, and maintained accurately in the appropriate sales systems.

• Coordinate with various hotel departments to ensure successful account servicing, a seamless guest experience, and strong client satisfaction that encourages repeat business.

• Develop and deliver persuasive verbal and written sales presentations tailored to prospective clients, highlighting the hotel's amenities, services, location, and value proposition.

• Travel locally to conduct outside sales calls, attend networking events, build community partnerships, and promote the hotel's business travel offerings.

• Establish and maintain a structured sales call schedule, ensuring consistent outreach to existing accounts, prospective corporate clients, and inactive accounts with opportunities for renewed business.

• Monitor account production, negotiated rate performance, room-night commitments, and business travel revenue to identify opportunities for growth and ensure sales goals are achieved and exceeded.

• Review competitor activity, pricing, negotiated corporate rates, and market positioning to maintain competitiveness and identify opportunities to capture additional business.

• Maintain working knowledge of industry trends, market demand, seasonal patterns, corporate travel needs, and local business developments that may impact hotel performance.

• Collaborate with hotel leadership and revenue management to develop and execute sales strategies that support occupancy, average daily rate (ADR), RevPAR, and total revenue objectives.

• Prepare and maintain accurate sales reports, account updates, sales activity records, and business development plans to track progress against established goals.

• Consistently pursue opportunities to increase market share, strengthen account retention, generate new business, and contribute to the overall financial success of the hotel.