Digital Marketing Analytics, Analyst II

Description

Position Summary

The Digital Marketing Associate II role is responsible for developing and executing digital marketing programs that effectively drive new credit card customer acquisitions across a variety of digital channels. This position will leverage strong analytical skills to manage and optimize digital channel performance, with a specific focus on scaling and strengthening affiliate and aggregator partnerships. The role will assist in overseeing all campaign phases, from strategic development and launch to in-depth reporting, data analysis, and optimization. The ideal candidate will be deeply analytical and experienced in driving measurable growth in an enterprise setting through performance-based digital marketing channels. This position reports to the Vice President Digital Marketing.

Summary Of Essential Job Functions

• Assist in setting and executing marketing strategy and operations, including comprehensive management of affiliate networks, strategic partnerships, and digital channels
• Identify and implement opportunities to enhance digital program performance, leveraging A/B testing and analytics to cultivate new growth opportunities and optimize ROI
• Manage relationships with key affiliate agencies, strategic partners, and aggregators, overseeing their execution of digital marketing projects and data-sharing priorities
• Conduct thorough competitive intelligence analysis, utilizing data to identify competitive advantages in channels, products, promotions, and application flows to strategically impact our programs
• Assist in the design, implementation, reporting, and analysis of A/B testing on digital channels
  
  

Position Requirements

• A bachelor's degree is desired and at least 3 years of experience in related digital marketing, business development, or analytics
• Excellent communication skills, both written and verbal, for technical reporting and partner negotiations
• Strong organizational skills and attention to detail
• Strong analytical skills with a proven ability to drive the evolution of a program through the rigorous application of data insights and analysis
• Proficiency using SAS, SQL, or Python to query large data sets in an efficient way
• Ability to tell a meaningful story rooted in data-based insights to influence stakeholders and drive decisions
• Experience driving campaigns from concept through to execution, analysis, and data-backed post-campaign optimization
• Ability to balance and move forward with several competing initiatives and priorities
  
  

Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please contact the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.