What are the responsibilities and job description for the Vice President of Revenue Marketing position at CreatorIQ?
CreatorIQ is the AI-native operating system for creator-led growth trusted by more than 1,300 global brands and agencies.
We’re on a mission to make businesses more human, and humans more impactful. We operate by our values — be intentional, pursue excellence every day, embrace the journey together, and be a good human — every day. CreatorIQ has earned the title of best companies to work for in multiple programs, including BuiltIn LA and NY, was named a Leader by The Forrester New Wave™: Influencer Marketing Solutions, and recognized by G2 as a Leader, Best Customer Relationship, G2 Top 100 Fastest-Growing Products, and rated 5 stars on Influencer MarketingHub. We operate in a flexible work model that combines both in-person and remote work to boost collaboration, enhance innovation, and adapt to individual work styles.
We're seeking passionate, innovative minds to join our journey. Be a part of our dynamic team and let's transform the industry together!
Vice President of Revenue Marketing
CreatorIQ is seeking a visionary Vice President of Revenue Marketing to design, scale, and own our pipeline generation engine. This senior leader will be accountable for driving measurable revenue impact through orchestrated account-based marketing (ABM), enterprise demand generation, digital acquisition, and field marketing programs. This role will oversee pipeline generation and growth across all segments (enterprise, mid-market), solutions, regions and channels.
In this role, you will serve as a peer to Sales and Partner leadership, owning strategy, execution, and measurement for all account-based and enterprise pipeline activities. You will lead and grow a team of marketers, partner with our Chief Sales Officer and Chief Marketing Officer on go-to-market strategy, and be a visible voice in executive-level discussions around pipeline performance and growth.
In this role, you’ll get to:
What you will get from us:
CreatorIQ is the AI-native operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies—including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora—CreatorIQ unifies creator marketing across paid, owned, earned, commerce, and community into one seamless, enterprise-grade ecosystem. With industry-leading intelligence infrastructure, rigorous compliance and security standards, and integrations with Meta, Snapchat, TikTok, YouTube, and more, CreatorIQ empowers brands and agencies to harness the creator economy as a strategic growth engine. CreatorIQ is a global company headquartered in Los Angeles with offices in Austin, New York, San Francisco, London, Manila, and Warsaw. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram.
At CreatorIQ, we believe that diversity is the key to unlocking our full potential. We are committed to fostering an inclusive, equitable, and empowering work environment where everyone can thrive, regardless of race, ethnicity, gender, sexual orientation, age, religion, disability, or any other characteristic that makes us unique. By embracing our core values of being intentional, pursuing excellence every day, embracing the journey together, being a good human, and staying focused on what’s important, we create an atmosphere that promotes collaboration and growth. Join us to celebrate differences, innovate together, and be a part of a business that is disrupting the marketing industry.
Compensation, benefits, and beyond:
We understand that a comprehensive benefits package plays a significant role in your overall compensation. To gain more insight into the various components of our total compensation, we invite you to review our benefits and perks.
We’re on a mission to make businesses more human, and humans more impactful. We operate by our values — be intentional, pursue excellence every day, embrace the journey together, and be a good human — every day. CreatorIQ has earned the title of best companies to work for in multiple programs, including BuiltIn LA and NY, was named a Leader by The Forrester New Wave™: Influencer Marketing Solutions, and recognized by G2 as a Leader, Best Customer Relationship, G2 Top 100 Fastest-Growing Products, and rated 5 stars on Influencer MarketingHub. We operate in a flexible work model that combines both in-person and remote work to boost collaboration, enhance innovation, and adapt to individual work styles.
We're seeking passionate, innovative minds to join our journey. Be a part of our dynamic team and let's transform the industry together!
Vice President of Revenue Marketing
CreatorIQ is seeking a visionary Vice President of Revenue Marketing to design, scale, and own our pipeline generation engine. This senior leader will be accountable for driving measurable revenue impact through orchestrated account-based marketing (ABM), enterprise demand generation, digital acquisition, and field marketing programs. This role will oversee pipeline generation and growth across all segments (enterprise, mid-market), solutions, regions and channels.
In this role, you will serve as a peer to Sales and Partner leadership, owning strategy, execution, and measurement for all account-based and enterprise pipeline activities. You will lead and grow a team of marketers, partner with our Chief Sales Officer and Chief Marketing Officer on go-to-market strategy, and be a visible voice in executive-level discussions around pipeline performance and growth.
In this role, you’ll get to:
- Enterprise Pipeline Ownership
- Own enterprise pipeline contribution targets, ensuring 3–4X coverage vs. revenue goals.
- Design and allocate budgets across ABM, sponsored events, outbound orchestration, and partner co-marketing.
- ABM & Field Marketing Leadership
- Build and lead a high-performing ABM and enterprise field marketing team.
- Drive multi-threaded engagement across buying committees at top enterprise accounts.
- Partner with Sales to execute Joint Execution Plans (JEPs) for target accounts.
- Cross-Functional Partnership
- Operate as a peer to Sales VPs and CSO; drive alignment between Sales, Marketing, and Partners.
- Collaborate with Product Marketing on C-level narratives (CFO, CMO, CEO-focused content).
- Partner with Ecosystem and Partner leaders on joint GTM campaigns and referral pipeline.
- Executive Influence & Reporting
- Present pipeline performance, trends, and forecasts to the Executive Leadership Team.
- Define KPIs for pipeline contribution, conversion rates, and win-rate improvements.
- Champion pipeline measurement models that recognize sourced and influenced revenue.
- Thought Leadership
- Elevate CreatorIQ’s market position through enterprise events, thought leadership, and executive forums.
- Drive the creation of owned IP (trend reports, benchmarks, ROI indices) that resonate with senior decision-makers.
- 7–10 years in B2B enterprise demand generation, with 7-10 years in ABM or field marketing leadership.
- Track record of building ABM programs at scale (1:1, 1:few, 1:many) that influenced enterprise pipeline and revenue.
- Deep understanding of enterprise buying committees and long, complex SaaS sales cycles.
- Proven experience running a named-account program with sales (AEs/SDRs) and measurable pipeline impact.
- Hands-on experience with ABM platforms (6sense, Demandbase, TOFU), marketing automation (Marketo/HubSpot), CRM (Salesforce), attribution (e.g. Bizible/Marketo Measure), and enrichment/routing.
- Strong cross-functional collaborator, able to influence Sales leadership and partner ecosystems.
- Excellent analytical, communication, and project management skills.
- Experience building and managing small teams, with readiness to scale.
What you will get from us:
- People: work with talented, collaborative, and friendly people who love what they do.
- Guidance: utilize our learning platform to fully get the training and tools you’ll need to become successful here from your first day with us.
- Surprise meal stipends: work from home can’t stop the enjoyment of someone else making a meal for you!
- Work/life harmony: 15 days vacation, floating and set holidays, wellness allowance, and paid parental leave.
- Whole Health Package: medical, dental, vision, life, disability insurance, and more.
- Savings: a 401k (USA) plan to help you plan ahead.
- Work from home stipend: to assist you in setting up a home office that works for you (or buy a new dog leash - your choice!).
CreatorIQ is the AI-native operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies—including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora—CreatorIQ unifies creator marketing across paid, owned, earned, commerce, and community into one seamless, enterprise-grade ecosystem. With industry-leading intelligence infrastructure, rigorous compliance and security standards, and integrations with Meta, Snapchat, TikTok, YouTube, and more, CreatorIQ empowers brands and agencies to harness the creator economy as a strategic growth engine. CreatorIQ is a global company headquartered in Los Angeles with offices in Austin, New York, San Francisco, London, Manila, and Warsaw. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram.
At CreatorIQ, we believe that diversity is the key to unlocking our full potential. We are committed to fostering an inclusive, equitable, and empowering work environment where everyone can thrive, regardless of race, ethnicity, gender, sexual orientation, age, religion, disability, or any other characteristic that makes us unique. By embracing our core values of being intentional, pursuing excellence every day, embracing the journey together, being a good human, and staying focused on what’s important, we create an atmosphere that promotes collaboration and growth. Join us to celebrate differences, innovate together, and be a part of a business that is disrupting the marketing industry.
Compensation, benefits, and beyond:
We understand that a comprehensive benefits package plays a significant role in your overall compensation. To gain more insight into the various components of our total compensation, we invite you to review our benefits and perks.