What are the responsibilities and job description for the Product Marketing Lead position at CreativeX?
CreativeX is building the system of creative control for an AI-first marketing world. As AI rewrites how content is made, evaluated, and distributed, marketers need a foundation they can trust and a way to bring consistency, intelligence, and governance to creative at scale. That’s what we’re building.
For over a decade, we’ve powered smarter creative decisions for the world’s biggest brands, shipped category-defining products, and proven that creative is the single biggest driver of marketing performance (when most folks didn't quite believe us). The industry has come around, but there’s one gap: our product is exceptional, but our product story doesn’t yet match its magic.
We’re looking for a Product Marketing Lead who wants to fix that. Someone who loves the chase for clarity, knows how to shape a commercial narrative, and can turn a complex technical product into an “ohhhh… now I get it!” moment for the world’s smartest marketers.
You’ll sit at the center of product, marketing, and revenue. You’ll influence what we build, how we talk about it, how the market understands us, and how our teams sell. If you’re excited about helping define a new category from the inside, you’ll thrive here.
What You'll Do
Own CreativeX's positioning and messaging. You'll define how the market understands CreativeX — not just what the platform does, but why it matters and why now. You'll build messaging frameworks that work across a multi-persona audience: Insights and Analytics teams who care about attribution and opportunities to apply learnings at scale, Marketers and Commercial leaders who care about revenue and growth, Media teams that care about campaign performance, and Content and Creative teams that care about scaling big ideas and delivering effective assets.
Drive product launches that deliver growth and discussion. You'll own the launch process end-to-end - from early collaboration with Product and Engineering through to go-to-market execution with Sales and Customer Experience - and drive awareness, pipeline, sales, and adoption. Every launch should have a clear narrative, a measurable objective, and a plan that translates product innovation into commercial success.
Build competitive intelligence into a strategic asset. Our market is competitive and shifting fast. You'll develop and maintain a structured competitive intelligence program that gives Product and GTM the tools we need to win and differentiate.
Enable growth with content and tools that get used. You'll develop sales enablement content - pitch decks, one-pagers, objection handling guides, ROI frameworks — that accelerate deal velocity and improve win rates. You'll build tight feedback loops with Sales so that enablement stays grounded in what buyers actually ask and care about.
Translate technical depth into compelling storytelling. CreativeX's platform is sophisticated — AI-powered creative scoring, quality measurement at scale, deep integrations across the digital media ecosystem. You'll work closely with Product and Engineering to understand what's being built, then translate that into language a CMO and a marketing analyst both find compelling — without losing precision for either.
Set a high bar for content quality. Everything PMM produces — a launch blog post, an analyst briefing, a competitive one-pager — should reflect CreativeX's voice: clear, confident, and free of marketing jargon. You'll care about craft.
Support partner and co-marketing narratives. As CreativeX's partner ecosystem grows, you'll develop positioning frameworks and co-marketing assets that articulate joint value with technology and platform partners — helping the business show up consistently and compellingly in partner contexts.
What You Bring
🍎 Fully paid medical, dental, and vision (US) and Private Medical Insurance and Health Cash Plan (UK)
✈️ Generous time off bank holidays
📚 Education budget to be used for individual learning experiences or grouped with your team for joint learning
🧘 Annual subscription to Calm and Headspace for your mental wellbeing
🎟 Monthly coaching to talk to a trained professional about career goals, relationships, and personal development
💵 Competitive salary and commission plan including stock options, as we believe that everyone should have a stake in the business
🍼 4-month full pay parenting leave for all employees who have been with the company for one (1) year
🪴 Employee contributions to a 401(k) once they have completed their eligibility period
CreativeX provides equal employment opportunity for all applicants and employees.
For over a decade, we’ve powered smarter creative decisions for the world’s biggest brands, shipped category-defining products, and proven that creative is the single biggest driver of marketing performance (when most folks didn't quite believe us). The industry has come around, but there’s one gap: our product is exceptional, but our product story doesn’t yet match its magic.
We’re looking for a Product Marketing Lead who wants to fix that. Someone who loves the chase for clarity, knows how to shape a commercial narrative, and can turn a complex technical product into an “ohhhh… now I get it!” moment for the world’s smartest marketers.
You’ll sit at the center of product, marketing, and revenue. You’ll influence what we build, how we talk about it, how the market understands us, and how our teams sell. If you’re excited about helping define a new category from the inside, you’ll thrive here.
What You'll Do
Own CreativeX's positioning and messaging. You'll define how the market understands CreativeX — not just what the platform does, but why it matters and why now. You'll build messaging frameworks that work across a multi-persona audience: Insights and Analytics teams who care about attribution and opportunities to apply learnings at scale, Marketers and Commercial leaders who care about revenue and growth, Media teams that care about campaign performance, and Content and Creative teams that care about scaling big ideas and delivering effective assets.
Drive product launches that deliver growth and discussion. You'll own the launch process end-to-end - from early collaboration with Product and Engineering through to go-to-market execution with Sales and Customer Experience - and drive awareness, pipeline, sales, and adoption. Every launch should have a clear narrative, a measurable objective, and a plan that translates product innovation into commercial success.
Build competitive intelligence into a strategic asset. Our market is competitive and shifting fast. You'll develop and maintain a structured competitive intelligence program that gives Product and GTM the tools we need to win and differentiate.
Enable growth with content and tools that get used. You'll develop sales enablement content - pitch decks, one-pagers, objection handling guides, ROI frameworks — that accelerate deal velocity and improve win rates. You'll build tight feedback loops with Sales so that enablement stays grounded in what buyers actually ask and care about.
Translate technical depth into compelling storytelling. CreativeX's platform is sophisticated — AI-powered creative scoring, quality measurement at scale, deep integrations across the digital media ecosystem. You'll work closely with Product and Engineering to understand what's being built, then translate that into language a CMO and a marketing analyst both find compelling — without losing precision for either.
Set a high bar for content quality. Everything PMM produces — a launch blog post, an analyst briefing, a competitive one-pager — should reflect CreativeX's voice: clear, confident, and free of marketing jargon. You'll care about craft.
Support partner and co-marketing narratives. As CreativeX's partner ecosystem grows, you'll develop positioning frameworks and co-marketing assets that articulate joint value with technology and platform partners — helping the business show up consistently and compellingly in partner contexts.
What You Bring
- 8–10 years of product marketing / marketing / GTM experience, with meaningful time in startups and technology companies
- A portfolio that demonstrates high content standards: clear writing, sharp narratives, and storytelling that earns attention in a crowded market
- Recent ideas and experience using AI to reinvent parts of the GTM and Product Marketing process
- Instinct for positioning and messaging, with experience building frameworks that hold up across complex, multi-persona audiences and translate into real commercial outcomes
- Desire to collaborate cross-functionally - you build trust with Product, Sales, Customer Success, and Customers/Prospects - you can drive alignment without needing positional authority
- Experience supporting an enterprise sales motion for new and existing customers. You understand how to define and iterate a buying process, understand context for the content that’s needed, and can deliver content Sales repeatedly uses
- Technical curiosity and storytelling skills. You can engage credibly with Product and Engineering on how product works and what’s possible, and know how to communicate value and tell a great story in videos, prototypes, slides, copy, a slack message, notion page, demo, or event
- A track record in competitive intelligence that gets used. You’ve built battlecards, leveraged internal data, done win/loss analysis, and used insights to sharpen go-to-market strategy.
- Comfort with ambiguity and uncertainty. You don’t always need to have all the answers up front. You are comfortable figuring things out, failing fast, and sharing what’s working and not working
- Experience in creative technology, adtech, martech, analytics software
- Experience working on software products used by leading brand and marketing teams at large consumer brands and agencies
- Familiarity with enterprise marketing orgs
- Experience with partner or co-marketing programs
- Experience on teams that successfully built new categories
🍎 Fully paid medical, dental, and vision (US) and Private Medical Insurance and Health Cash Plan (UK)
✈️ Generous time off bank holidays
📚 Education budget to be used for individual learning experiences or grouped with your team for joint learning
🧘 Annual subscription to Calm and Headspace for your mental wellbeing
🎟 Monthly coaching to talk to a trained professional about career goals, relationships, and personal development
💵 Competitive salary and commission plan including stock options, as we believe that everyone should have a stake in the business
🍼 4-month full pay parenting leave for all employees who have been with the company for one (1) year
🪴 Employee contributions to a 401(k) once they have completed their eligibility period
CreativeX provides equal employment opportunity for all applicants and employees.
- As part of our commitment to maintaining a safe and secure workplace, CreativeX conducts standard right to work and background checks on all potential employees. This process is designed to verify the accuracy of information provided by candidates and to ensure a safe environment for all employees. Background checks are conducted via a secure third party application and in compliance with all applicable laws and regulations.
Salary : $160,000 - $200,000