Creative Strategist

Hiring for Trend, Inc. (Vancouver, WA)

About the job

We’re a performance marketing team that generates leads for financial services. We make our ads in-house and run them across Meta, YouTube, TikTok, and CTV. Our creative and media buying teams work together from the first brief through testing and scaling.

You’ll develop original ad concepts, write direct-response copy, and guide production. You’ll work with your assigned media buyers to understand how your ads perform and decide what to test, improve, or scale.

Responsibilities

• Write high-converting video scripts and static ad copy for paid campaigns across Meta, YouTube, TikTok, and CTV. Formats include UGC, story ads, native ads, and statics.
• Research customers, offers, and competitor ads to understand what motivates people, what makes them hesitate, and which angles are worth testing.
• Develop hooks, messaging, and calls to action that fit the audience, offer, and placement.
• Own the concept and decide how it should come to life for each format and placement.
• Turn that vision into clear Notion briefs that video editors and asset generators can execute. Include the script, visual references, and direction on key shots, pacing, or on-screen copy.
• Review cuts and assets, give specific feedback, and coordinate revisions and approvals before launch.
• Use platform performance data to understand why an ad is or isn’t working. Review metrics such as thumbstop ratio, average watch time, cost per click (CPC), and click-to-lead conversion rate.
• Work with your assigned media buyers to connect those metrics to lead quality and profitability.
• Prioritize new concepts and iterations with your buyers. Decide what to change, define what each test should tell you, and use the results to guide the next brief.
• Build on winning ads by creating variations that improve performance or help the concept scale across more audiences and placements. Adapt each version to the platform where it will run.

Required knowledge & skills

• 2 years of experience in creative strategy, performance marketing, or direct response advertising
• Familiarity with creative performance data in Meta Ads Manager, Google Ads, or similar platforms.
• Experience adapting winning ads across formats, platforms, or markets.
• Experience working with a creative review or compliance process.
• A track record of personally writing scripts or briefs for live paid direct-response campaigns and using performance data to improve results. Experience can come from any industry.
• Experience taking a concept from idea to production, including giving clear, actionable feedback to editors or asset producers.
• Strong strategic thinking, copywriting, creative analysis, and consumer psychology skills
• Ability to translate performance data into scalable creative concepts and actionable testing frameworks
• Experience using AI for research, drafting, or prototyping, with the judgment to review and improve its output.

Our company offers great benefits: full healthcare package (medical, dental, vision, life), 401k with a company match, catered lunch, coffee, tea and snacks, paid parking, competitive pay, and much more! Anyone who joins our team will have great potential for career and personal growth.