B2B Marketing Lead

I'm partnering with Fyxer.AI to find a B2B Marketing Lead to build an engine from scratch. The team has a strong PLG motion and looking for someone to build their marketing motion to Mid-Market and Enterprise customers.

This role is 4x/week in the office within New York City (this is non-negotiable)!

What is Fyxer.ai building?

An AI Email & Meeting Assistant that eliminates the admin burden for professionals in client-facing roles. Think sales, consultants, recruiters, people spend hours on emails, scheduling, and follow-ups. Fyxer AIl streamlines these tasks by understanding your inbox priorities, drafting replies in your own voice, and taking crisp meeting notes.

How has it been going?

🚀 Launched in March 2024, now at $23M ARR from hundreds of thousands of paid users

🌍 Graduated from HF0 in San Francisco, learning from OpenAI, Instacart, and Snowflake leaders

💰 Raised Series B from top VCs to fuel rapid growth

The Role:

The GTM Marketing Manager will bring Fyxer AI’s Sales-led Marketing strategy to life, shaping how we show up to businesses, crafting our enterprise proposition, enabling sales with tailored assets, and delivering initiatives that warm future customers.

You'll connect marketing, sales, and customer success; turning insights about Phil (our enterprise buyer ICP) into campaigns and activations that generate demand, empower the sales team, and deepen customer relationships.

This is a global hands-on role focused on execution across sales enablement, campaign delivery, and account activation.

What you’ll do

• Machine Builder: As first GTM Marketing hire, this person will shape our strategy and build the machine to deliver best-in-world B2B marketing
• Run GTM campaigns: Plan and deliver multi channel campaigns that our warm buyer ICP to support pipeline growth across SMB and Enterprise.
• Sales enablement: Create and maintain high quality pitch materials, one pagers, decks, and content that help sales teams convert opportunities effectively.
• Account activation: Develop and execute campaigns that drive adoption and advocacy within new and existing customer accounts; internal comms, digital comms, and physical events.
• Digital ecosystem: Fuel digital touchpoints (landing pages and mid-funnel content hubs like case studies) to drive enterprise lead generation.
• Value storytelling: Build case studies, testimonials, and success stories that demonstrate value and feed back into acquisition campaigns.
• Enterprise brand guardian: Evolve how the Fyxer AI brand flexes for business audiences; ensuring coherence with our consumer identity while meeting enterprise expectations.
• Cross-functional collaboration: Partner closely with Sales, Customer Success, Product Marketing, and the Creative Studio to deliver cohesive, commercially effective GTM execution.
• Measure and learn: Track the impact of GTM campaigns, enablement materials, and account activations; share insights and recommendations to improve performance.

Ideal Candidate:

• 5 years experience in B2B or GTM marketing, ideally in a tech environment.
• An innovative thinker who understands the core drivers of delivering a best-in-world GTM marketing machine, and is uninhibited in designing the method to get there
• Proven ability to plan and deliver GTM campaigns that generate leads and influence pipeline - across digital & physical activation. Including Linkedin media buying.
• Experience creating sales enablement and activation materials (decks, landing pages, case studies, toolkits).
• Thrives working across multiple audiences and adapting messaging for different buyer stages.
• Commercially minded; able to connect marketing activity directly to sales outcomes.
• Strong project management skills; able to move quickly and independently while managing multiple priorities.
• Excellent written and visual communication skills; capable of crafting concise, persuasive materials for business audiences.
• Proactive, resourceful, and collaborative; thrives in fast-moving, entrepreneurial environments.
• Hands on with analytical marketing tools and confident using AI to accelerate research, content creation, and reporting.
• Excellent stakeholder management skills; able to support the needs of sales and customer success teams with focus and enthusiasm.

What We Value

We hire small numbers of exceptional people who want ownership and autonomy. As a founding marketer, you’ll be expected to work with urgency and intensity, but you’ll have responsibility and see your work have a direct impact.

Folks that thrive at Fyxer

• You want to build and have impact from the ground up.
• You want to have unreasonable ownership of your own world
• You work hard, with intensity everyday & move incredibly quickly
• You always challenge the systems you’re in to be better

Our culture is intentional. It stems from the fact we're in the race of our lives to reshape one of the largest AI opportunities that exist; email. There is only first or last.

This requires focus and discipline. So we’ll do everything we can to remove distraction, support your wellbeing, and reward your impact.

If you’re excited to build a world class enterprise GTM function inside a fast-scaling AI startup, we’d love to hear from you.