What are the responsibilities and job description for the Marketing Manager position at Creative Cove Inc.?
Our MetroWest client is looking for a Marketing Manager for an immediate long term role that is onsite 2 days and remote the other 3.
The Marketing Brand Marketing supports Influencer campaigns and Earned efforts.
This role is specifically responsible for implementing influencer and Earned strategies and programming to help drive the success of the brand. The ideal candidate is a proactive self-starter who thrives working independently yet is also comfortable being hands on and collaborating within a team. This role offers valuable exposure to broader brand marketing functions and provides a strong opportunity to expand and deepen your overall marketing skills.
Looking For:
• Assist in influencer and Earned strategy development and creation of impactful, engaging multichannel programs and content to help drive consideration, attract prospects, and further engage brand fans.
• Supervise Influencer content in partnership with brand, creative, and external agency partners to ensure our business model is reflected in a social-first way. This includes writing briefs & leading always-on creative evaluation, feedback & approvals.
• Nimbly partner across the team on managing content calendar across all channels while providing creative recommendations and optimizations based on merchandise priorities, trends, and social performance.
• Partner with agency to discover, vet, select and contract both ongoing and ad-hoc influencer partners.
• Assist in executing Earned programming with external agency, including creative evaluation, feedback/and approvals. Assist agency with drafting talking points and selecting merchandise for broadcast segments.
• Oversee all Grand Opening press release drafts and reviews. Assist in managing inbound press inquiries in partnership with agency and Global Communications.
• Partner with internal teams as needed including Legal, Global Communications, Media and Marketing teams
• Oversees the day-to-day management of the influencer and earned budgets including invoicing, tracking expenses, reconciling monthly projections and representing the team in monthly budget meetings.
Qualifications
• 4 years of ad agency or client-side Advertising/Marketing experience.
• Use and solid understanding of a range of social media platforms such as Instagram, TikTok and Facebook
• Communication is key - strong oral and written communicator, comfortable providing clear feedback grounded in brand strategy.
• Interest in retail and the off-price business.