Marketing Ops Analyst

Our client, a financial services company, is looking for a Marketing Operations Analyst to join their team. The ideal candidate will be responsible for executing, optimizing, and measuring digital marketing initiatives across the marketing technology ecosystem. This role combines hands-on marketing operations, email marketing, database management, and analytics, serving as a key resource for both Marketing and Sales.

The analyst will lead Marketo-based campaign execution, audience segmentation, marketing automation, and reporting while providing actionable insights that support business development and marketing strategy. The ideal candidate is equally comfortable managing day-to-day campaign operations, leveraging marketing technology, and translating data into meaningful business recommendations.

Responsibilities:
- Manage the execution and deployment of email marketing campaigns within Marketo, including email builds, smart lists, program setup, testing, approvals, and distribution.
- Maintain database integrity, audience segmentation, lead management, and list hygiene to support targeted marketing efforts.
- Build and optimize automated campaigns, nurture programs, and lead scoring initiatives.
- Maintain the marketing content calendar in partnership with Marketing and Sales teams.
- Validate the accuracy of automatically generated fund-related email content and data.
- Troubleshoot campaign, deliverability, rendering, and automation issues.
- Identify opportunities to improve processes, scalability, and marketing automation.
- Serve as the primary marketing reporting resource for Sales, providing dashboards, insights, and performance reporting.
- Develop and maintain reporting solutions using Marketo, Salesforce, Google Analytics, and BI tools.
- Analyze campaign performance, lead engagement, and marketing effectiveness across digital channels.
- Utilize SQL and other data tools to extract, transform, and analyze marketing data.
- Present actionable recommendations to improve campaign performance and business outcomes.
- Conduct market and competitive research to support marketing and sales initiatives.
- Drive automation and process improvements across marketing operations and reporting workflows.
- Support web content publishing and related digital marketing initiatives as needed.

Must haves:
- Bachelor's degree in Marketing, Business, Analytics, Information Systems, Computer Science, or a related field.
- 3-5 years of experience in marketing operations, marketing analytics, digital marketing, or a related role.
- Strong hands-on experience with Marketo, including campaign execution, automation, segmentation, database management, and reporting.
- Experience with Salesforce and CRM reporting.
- Proficiency in marketing analytics tools, including Google Analytics and BI platforms such as Domo, Tableau, or Power BI.
- Working knowledge of SQL; Python or R is a plus.
- Familiarity with HTML/CSS for email and web content updates.

Nice to haves:
- Past experience in FinServ industry is a huge plus
- Strong analytical, organizational, and problem-solving skills.
- Excellent communication skills with the ability to translate data into business insights.
- Experience in financial services or asset management is preferred.
- Self-starter with strong attention to detail.
- Ability to balance strategic analysis with operational execution.
- Comfortable managing multiple priorities in a deadline-driven environment.
- Collaborative team player with a continuous improvement mindset.
- Ability to work in office a minimum of four days per week.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Email Your Resume In Word To
Cameron.Little@jobalert.creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : CL9-1991714L674 -- in the email subject line for your application to be considered.
Cameron Little - Senior Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 07/09/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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