What are the responsibilities and job description for the Business Development Representative position at Creatio?
Creatio is a global vendor of one platform to automate industry workflows and CRM with no-code and a maximum degree of freedom. With a global team of 700 dedicated professionals, 700 partners and thousands of customers, Creatio operates in 100 countries worldwide. The company has been highly recognized by key industry analysts, being included in seven Forrester Waves and five Gartner Magic Quadrants and recognized as a Leader in two of them.
We’re rapidly expanding our Americas-based team, headquartered in Boston, MA. This role is fully on-site and requires working from our Boston office.
Position Overview
The Business Development Representative at Creatio is responsible for identifying and nurturing leads, prospecting for new opportunities, and setting the stage for strong client relationships in the low-code automation and CRM market. This role is critical in supporting Creatio’s sales pipeline by qualifying leads, collaborating closely with the sales team, and acting as a bridge between marketing initiatives and revenue generation.
Responsibilities
We’re rapidly expanding our Americas-based team, headquartered in Boston, MA. This role is fully on-site and requires working from our Boston office.
Position Overview
The Business Development Representative at Creatio is responsible for identifying and nurturing leads, prospecting for new opportunities, and setting the stage for strong client relationships in the low-code automation and CRM market. This role is critical in supporting Creatio’s sales pipeline by qualifying leads, collaborating closely with the sales team, and acting as a bridge between marketing initiatives and revenue generation.
Responsibilities
- Lead Generation & Prospecting: Proactively engage with prospective clients, identify and qualify sales opportunities, and generate interest in Creatio’s products.
- Market Research & Intelligence: Understand the competitive landscape, identify target industry segments, and stay informed of industry trends in CRM and low-code automation.
- Collaboration with Sales & Marketing: Partner with sales executives to strategize on lead quality and conversion, ensuring a seamless hand-off for qualified opportunities.
- Pipeline Management: Maintain accurate records of activities in the CRM, manage lead and account data, and monitor progress against sales metrics.
- Outbound Campaigns: Develop personalized email, phone, and LinkedIn outreach to effectively engage prospects and build a strong pipeline.
- Performance Optimization: Continuously refine outreach techniques and adopt best practices to enhance prospecting success.
- Industry Knowledge: at least 1 year in an SDR, staffing, or related sales role, ideally within B2B SaaS, CRM, or automation software.
- Proven Track Record: Demonstrated success in generating leads, meeting or exceeding KPIs, and helping drive revenue growth.
- CRM and Sales Tools: Proficiency in CRM software and experience with prospecting tools (Sales Navigator, Outreach.io, etc.).
- Understanding of Low-Code & CRM Trends: Familiarity with low-code development and CRM software, with an understanding of how these technologies impact businesses.
- Communication & Interpersonal Skills: Excellent written and verbal communication skills to effectively engage C-level executives and decision-makers.
- Prospecting Techniques: Skilled in cold calling, email campaigns, and leveraging social media platforms like LinkedIn for prospecting.
- Analytical Mindset: Ability to analyze data, evaluate prospect engagement metrics, and adjust strategies based on insights.
- Time Management & Organizational Skills: Proven ability to handle multiple accounts, leads, and follow-ups simultaneously.
- Strategic Thinking: Ability to understand client needs and pain points, positioning Creatio’s value proposition effectively.
- Customer-Centric Mindset: Empathetic, with a focus on understanding the customer’s perspective and building rapport.
- Self-Motivated & Goal-Oriented: Demonstrates a drive for success, with resilience and an entrepreneurial spirit to pursue and achieve challenging targets.
- Adaptability: Comfortable in a fast-paced, evolving environment, with a positive attitude toward learning and adapting to new tools and approaches.
- Team Player: Strong sense of collaboration and willingness to share insights with the team to improve overall performance.
- Bachelor’s degree in Business, Marketing, Communications, or a related field.
- Additional certifications in sales methodologies or familiarity with low-code/CRM technologies are a plus.