What are the responsibilities and job description for the Marketing Coordinator position at Creating Custom Keepsakes?
Overview
We are seeking a dynamic and proactive Marketing Coordinator to join our innovative marketing team. In this role, you will drive the execution of diverse marketing initiatives, manage digital campaigns, and support brand growth through strategic content creation and data-driven analysis. Your energetic approach will help elevate our brand presence across multiple channels, ensuring we connect effectively with our target audiences. This paid position offers an exciting opportunity to develop your skills in a fast-paced, collaborative environment dedicated to excellence and creativity.
Duties
- Develop, implement, and optimize digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to maximize reach and engagement.
- Manage website content using WordPress and content management systems, ensuring all information is current, accurate, and aligned with branding standards.
- Utilize SEO tools and perform keyword research to improve organic search rankings and increase website traffic through effective SEO strategies.
- Design compelling visual assets using Adobe Creative Suite (Photoshop, Illustrator) for use in digital ads, social media posts, email campaigns, and landing pages.
- Monitor campaign performance using Google Analytics, Web analytics reporting tools, and marketing automation platforms; analyze data to inform ongoing optimization efforts.
- Coordinate email marketing initiatives by creating engaging copy, segmenting audiences, and tracking open rates and conversions to enhance campaign effectiveness.
- Oversee paid advertising campaigns by setting up ad groups, managing budgets, conducting A/B testing, and reporting on ROI for continuous improvement.
Qualifications
- Proven experience with digital marketing tools including Google Ads (AdWords), Facebook Advertising Manager, Google Analytics, and Google Tag Manager.
- Strong proficiency in website management platforms such as WordPress; familiarity with HTML, CSS, JavaScript, and SQL is a plus.
- Demonstrated ability in content creation with excellent copywriting skills tailored for various digital channels.
- Skilled in graphic design using Adobe Photoshop and Adobe Creative Suite; experience with content management systems is preferred.
- Knowledge of SEO best practices including keyword research, SEM (Search Engine Marketing), paid search marketing, and conversion optimization techniques.
- Experience managing social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and others.
- Ability to analyze web analytics data to generate insightful reports that guide marketing strategies; experience with web analytics reporting tools is essential.
- Strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail.
- Technical proficiency in marketing automation platforms and familiarity with HTML coding for website updates or email templates.
Join us as a Marketing Coordinator where your enthusiasm for digital marketing will fuel innovative campaigns that make an impact! Bring your creativity, technical expertise, and passion for data-driven results to help us grow our brand presence globally while advancing your career in a vibrant environment dedicated to continuous learning and success.
Pay: From $15.00 per hour
Work Location: In person
Salary : $15