What are the responsibilities and job description for the VP, Growth Marketing position at Create Wellness?
Role Overview
Create is looking for a sharp, data-driven VP of Growth Marketing to scale our category-defining creatine brand. This leader owns the full growth engine—acquisition, conversion, and retention—across paid, owned, and earned channels. You'll set strategy, lead a small but mighty team, and work directly with the CEO to keep growth efficient and brand-aligned as we expand online and in retail.
Key Responsibilities
Create is looking for a sharp, data-driven VP of Growth Marketing to scale our category-defining creatine brand. This leader owns the full growth engine—acquisition, conversion, and retention—across paid, owned, and earned channels. You'll set strategy, lead a small but mighty team, and work directly with the CEO to keep growth efficient and brand-aligned as we expand online and in retail.
Key Responsibilities
- Growth Strategy & Leadership: Set and hit aggressive revenue and CAC/LTV goals. Build and mentor a high-performing growth team.
- Paid Social & Performance Creative: Oversee media buying, creative testing, and scaling across Meta, TikTok, Google, TV, and emerging channels. In 2026, your budget will be upwards of $50M
- Affiliate & Influencer: Expand and optimize our affiliate, creator, and ambassador programs to drive profitable customer acquisition.
- Ecommerce: Own site experience, CRO, analytics, and the full DTC funnel from landing page to checkout.
- Retention & Lifecycle: Lead email, SMS, loyalty, and subscription strategies to maximize LTV and repeat purchase.
- Data & Analytics: Build a rigorous testing culture, using data to guide spend allocation, experimentation, and forecasting.
- Cross-Functional Collaboration: Partner with Brand, Operations, Finance and Retail teams to align growth efforts with launches, retail expansions, and inventory planning
- 8 years in growth marketing for high-velocity CPG, DTC, or consumer health/wellness brands
- Experience at a digitally native, but omnichannel CPG or DTC brand
- Experience scaling a subscription oriented CPG or DTC brand
- Deep expertise in paid social and performance creative; strong grasp of ecommerce and retention levers.
- Proven track record scaling revenue and improving CAC/LTV at $50M annual run rates.
- Analytical, scrappy, and comfortable leading strategy while rolling up sleeves to execute.
- Strong leadership and team-building skills; thrives in fast-moving, founder-led environments
Salary : $50