What are the responsibilities and job description for the TikTok Shop Lead position at Create Wellness, Inc.?
We're hiring a TikTok Shop Lead to own our TikTok Shop presence end-to-end — from channel strategy and listing optimization to affiliate management and content performance.
This role is for someone who:
- Lives on TikTok and understands what actually drives Shop conversions
- Is equal parts creative and analytical — knows a good hook and knows how to read the data behind it
- Wants to build something, not just maintain it
- Thinks about TikTok Shop in the context of the full business, not just one channel
- Has a passion for building community
You'll own the roadmap for one of our fastest-growing channels and work closely with the growth, creative, and influencer teams to scale it.
What You'll Do
TikTok Shop Strategy & Operations
- Own the TikTok Shop channel: listings, product catalog, pricing, promotions, and storefront health
- Manage Combined Listings, flavor/variant consolidation, and listing architecture across SKUs
- Stay on top of platform updates, policy changes, and new features — and act on them fast
- Drive toward key channel metrics: Videos per day, GMV, ROAS, conversion rate, affiliate-driven revenue
Affiliate & Creator Management
- Build and manage Create's TikTok Shop affiliate program — recruiting, activating, and retaining creators
- Work closely with agency partner to scale affiliate outreach
- Identify high-potential affiliates and route the right products and briefs to the right creators
- Track affiliate performance and optimize commission structures and incentives
- Coordinate with the broader influencer team to align Shop affiliates with paid whitelisting strategy
Content & Creative
- Work with creators and internal teams to develop Shop-native content (lives, shoppable videos, PDPs)
- Identify what hooks, formats, and narratives convert — and build a testing framework around it
- Support TikTok LIVE strategy and execution where applicable
Analytics & Reporting
- Own TikTok Shop reporting: GMV, affiliate revenue, conversion, traffic sources, and content performance
- Surface insights on what's working and bring clear recommendations — not just data
- Monitor competitive landscape and platform trends
- 2–4 years of experience in TikTok Shop, social commerce, or a closely adjacent role
- Hands-on experience managing a TikTok Shop account (not just running ads against one)
- Strong understanding of TikTok's affiliate ecosystem and creator activation
- Comfortable with performance data and able to connect content decisions to business outcomes
- Organized and process-oriented — you can manage a lot of moving pieces without dropping any
What We're Looking For
- You think like an owner, not a coordinator
- You're excited about where social commerce is going — and want to help lead it
- You're fast, resourceful, and don't wait to be told what to do
- You care about GMV and real business outcomes, not vanity metrics
Nice to Have
- Experience with TikTok Shop Seller Center, metafields, and Combined Listings
- Background in influencer or affiliate marketing
- Familiarity with Shopify and DTC ecommerce metrics
- Experience running or supporting TikTok LIVE commerce
- Competitive compensation
- Fully-paid health, dental, and vision insurance
- Manhattan office with a flexible hybrid setup and generous PTO
Why You'll Love Working Here
At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it. This role has a real seat at the table—you'll directly shape how Create goes to market.