Demo

Sales & Marketing Manager

Crawford Thomas Recruiting
Lakeland, FL Full Time
POSTED ON 12/9/2025 CLOSED ON 4/6/2026

What are the responsibilities and job description for the Sales & Marketing Manager position at Crawford Thomas Recruiting?

Company Overview: Our client has 30 years of experience as a family owned and operated multi-location regional leader in flooring supply distribution. They are built on family values, strong relationships, and a service-first approach.

Location Requirement: Candidate must reside in territory

This position be primarily field based & will cover majority of Florida from Fort Meyers to Brunswick GA supporting the reps located out of our clients Lakeland, Sarasota, Jacksonville, Orlando, Fort Myers office locations. ~70-80% time is spent riding with the sales reps.

Compensation & Benefits

Our client offers a competitive $95k-$120k Base (Flexible/Negotiable DOE) and ~$120k-$150k OTE. Our client is open/flexible on compensation and total compensation based on experience. Comprehensive health benefits, mileage reimbursement, travel expenses paid, PTO, great company culture etc.

About The Role

Our client is seeking a hands-on, field-focused Sales & Marketing Manager to lead our outside sales team across multiple locations. This role is not a desk job — the majority of your time will be spent working alongside reps in the field, coaching, training, and holding them accountable to a consistent, productive workday.

This position bridges the gap between sales execution and corporate strategy. You will oversee field performance, ensure reps follow our processes, train them on software and sales tools, provide pricing oversight, and communicate back to leadership about sales results and marketing effectiveness.

Key Responsibilities

  • Sales Team Leadership & Communication Serve as the primary point of contact for all sales representatives. Reps communicate with you first; they escalate only when unresponsive. Ensure clear, frequent communication between reps and their managers. Lead weekly/regular sales meetings, motivate the team, and maintain high engagement.
  • Field Coaching & Accountability Spend the majority of your time in the field riding with reps to coach, train, and reinforce expectations. Ensure reps understand and consistently follow the company’s daily work cadence. Hold the team accountable for activity levels, goals, customer visits, and pipeline management.
  • Training & Software Expertise Learn and master our internal sales applications (currently our App, SouthWare, and future platforms such as Acumatica). Train reps on proper usage, including recording calls, entering notes, generating quotes, and managing accounts. Serve as the sales-side software expert during our transition to Acumatica and champion the adoption of new processes
  • Pricing & Quoting Oversight Review and approve major price quotes and special deals (“sales manager desk”). Enforce the shift from override-based pricing to quantity breaks and structured job quotes. Support reps in quoting large jobs accurately and profitably.
  • Sales Meetings & Monthly Sales Review Lead monthly sales pivot meetings at the office. Take insights from those meetings and build your field schedule to address performance gaps, product focus areas, or regional challenges.
  • Marketing Feedback & Reporting Execute corporate marketing initiatives (flyers, promotions, “Blasts”). Report back to leadership with real field intelligence: Which promotions are working Which products are not selling and why Market conditions by territory Ensure marketing and corporate strategy align with real-world customer needs.
  • Branch Support & Inside Sales Coaching Visit branches periodically to coach inside sales staff on over-the-counter selling techniques. Support continuous improvement in customer interaction, add-on sales, and product knowledge. As the model evolves, provide input toward a future centralized inside sales structure. Required Qualifications 3–7 years of B2B sales experience, preferably in distribution, industrial, construction, or related industries. Strong leadership and coaching skills; proven ability to develop sales talent. Hands-on, field-oriented personality — comfortable spending most days with reps in customer environments. Strong understanding of pricing strategies, quoting, and sales processes. Ability to learn and teach new software systems quickly. Excellent communication, motivation, and organizational skills. Valid driver’s license and ability to travel regularly across multiple branches. Preferred Qualifications Experience managing outside sales teams. Background in multi-location or territory-based organizations. Experience with SouthWare, Acumatica, or other ERP/CRM systems. Strong analytical skills for sales reporting and forecasting. Work Environment & Expectations Field-Focused: Approximately 70–80% of time spent riding with sales reps. Monthly Office Presence: One full day per month for sales pivot review. Travel: Regular in-state travel to customer sites and branch locations,

Salary : $95,000 - $120,000

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