What are the responsibilities and job description for the Complex Director of Sales & Events - luxury destination position at Crawford Thomas Recruiting?
COMPLEX DIRECTOR OF SALES & EVENTS
Location: Ocala, Florida
Work Setup: Onsite
Salary: $160,000–$180,000 up to 25% bonus
Employment Type: Full-Time, Direct Hire
Relocation: Assistance and temporary housing available
Summary
The Complex Director of Sales & Events will lead the sales strategy and team for a destination property in Ocala. This includes two hotels, convention center, and arenas. This role also provides oversight of Events, Catering, Conference Services, and Special Events.
We’re looking for a strong, hands-on leader who can develop a high-performing team, drive accountability, and deliver aggressive revenue goals while working closely with executive leadership and ownership.
What You'll Do
Location: Ocala, Florida
Work Setup: Onsite
Salary: $160,000–$180,000 up to 25% bonus
Employment Type: Full-Time, Direct Hire
Relocation: Assistance and temporary housing available
Summary
The Complex Director of Sales & Events will lead the sales strategy and team for a destination property in Ocala. This includes two hotels, convention center, and arenas. This role also provides oversight of Events, Catering, Conference Services, and Special Events.
We’re looking for a strong, hands-on leader who can develop a high-performing team, drive accountability, and deliver aggressive revenue goals while working closely with executive leadership and ownership.
What You'll Do
- Lead, coach, and develop the sales team while building a positive, performance-driven culture.
- Hold team members accountable for prospecting, close rates, individual sales goals, and KPIs.
- Develop and execute sales strategies that drive room nights, catering revenue, and overall top-line performance.
- Oversee Events, Catering, Conference Services, and Special Events, each supported by dedicated leadership.
- Manage a departmental budget exceeding $2 million and provide accurate forecasting.
- Develop new business while strengthening key client relationships and monitoring market and competitive trends.
- Partner closely with ownership and executive leadership on business strategy and priorities.
- 5-10 years of proven senior sales leadership experience within luxury hotels, resorts, and convention centers.
- Strong track record of developing teams and driving measurable sales performance.
- Experience managing significant budgets, forecasts, revenue goals, and KPIs.
- Strong knowledge of hotel sales, including REVPAR, ADR, occupancy, market segmentation, and revenue strategy.
- Executive-level communication, leadership, and relationship-building skills.
- Flexibility and sound business judgment within a privately owned organization.
- $160,000–$180,000 base salary (negotiable based on experience)
- Up to 25% annual bonus
- Relocation assistance and temporary housing
Salary : $160,000 - $180,000