Sales Representative

We are seeking a highly motivated and experienced Sales Representative to join our team in Florida. This is a ground floor opportunity with the opening of a new location, offering the chance to play a key role in building and shaping our regional presence.

As the operation grows, this position provides a unique opportunity to develop into a leadership role within the regional operation.

The Sales Representative will focus on driving sales growth in the packaging and produce industries, with an emphasis on building relationships, expanding market share, and delivering tailored solutions to meet customer needs. As a remote position, the Sales Representative will work independently while collaborating closely with internal teams.

Sales & Business Development

• Sales Prospecting: Identify and research potential customers through various channels, including online research, cold calling, attending industry events, and leveraging existing networks.
• Relationship Building: Develop and maintain strong relationships with existing and potential customers. Understand client needs, provide effective solutions, and act as a trusted advisor.
• Sales Presentations: Create and deliver customized product or service presentations, highlighting features, benefits, and value propositions tailored to specific customer needs and pain points. Participate in key industry events (e.g., IFPA & CPMA).
• Negotiation and Closing: Drive the sales process from initial contact to closing deals. Negotiate terms, pricing, and contracts to ensure mutually beneficial outcomes.
• Sales Pipeline Management: Maintain and update the sales pipeline by tracking leads, opportunities, and activities. Use Crawford systems or other sales tools to organize and prioritize tasks, follow-ups, and interactions.
• Market Research & Competitor Analysis: Stay current with industry trends, market conditions, and competitor activity. Leverage insights to identify new opportunities and develop strategies that differentiate Crawford Packaging.
• Sales Reporting: Prepare and present regular sales reports, including forecasts, activity tracking, and pipeline updates. Provide management with insights into sales performance, trends, and challenges.

Market Expansion & Strategy

• Collaborate closely with senior leadership on U.S. market strategies.
• Provide insights on regional market trends, customer needs, and competitor activity.
• Contribute to Continuous improvement & Innovation
• Contribute to operational planning for future branch development, including staffing, infrastructure, and process design.

Leadership Growth

• Demonstrate Leadership Potential: Take initiative, lead by example, and inspire colleagues through your professionalism, work ethic, and results. Serve as a mentor to future team members, sharing knowledge, best practices, and guidance to help them succeed.
• Cultural Ambassador: Actively promote and embody Crawford Packaging’s core values of integrity, service, and innovation in every interaction—both internally and externally. Foster a positive, inclusive, and collaborative work environment that encourages team engagement, accountability, and continuous improvement.
• Decision-Making & Strategic Thinking: Contribute to key business decisions by providing insights, identifying opportunities, and helping shape strategies that drive growth and operational excellence.
• Team Development: Support the development of others by recognizing talent, encouraging skill-building, and providing constructive feedback. Prepare yourself and others for future leadership opportunities as the business and team evolve.
• Influence & Impact: Build credibility with peers, clients, and management by consistently delivering results, demonstrating initiative, and promoting the company’s mission and vision.

Qualifications

• MBA or equivalent advanced business/leadership education strongly preferred.
• Experience in the packaging or produce industry is required.
• Proven track record of success in B2B sales, with the ability to consistently meet or exceed targets.
• Strong understanding of packaging applications in fresh produce, food distribution, or related sectors.
• Entrepreneurial, self-starter mindset with the ability to thrive in a new-market environment.
• Excellent communication, presentation, and negotiation skills.
• Demonstrated leadership potential and career ambition to advance into management.
• Must be eligible to obtain and maintain a valid passport for international travel.
• Must be able to travel internationally without restrictions to meet clients and support business development initiatives.
• Bilingual English/Spanish skills considered an asset given the Florida and Latin American produce markets.

Working Conditions

This position is based on a standard work week of 37.5 hours, generally between the hours of 8:30 a.m. and 4:30 p.m., Monday to Friday. Business demands may occasionally require flexibility, including working additional or irregular hours, evenings, or weekends. As this is an exempt, salaried position under the Fair Labor Standards Act (FLSA), you will not be eligible for overtime pay. You are expected to manage your schedule in a manner that ensures responsibilities and performance expectations are met.

Work Environment

This role is a remote position, with the flexibility to work from a home office. You will be provided with the necessary tools and technology to perform your responsibilities effectively. While the role is primarily remote, you will be required to travel regularly within Florida to visit clients, attend trade shows, and participate in industry events. Occasional travel outside of Florida, including International Travel to Canada, may also be required for training, corporate meetings, or strategic initiatives. Travel schedules may extend beyond typical business hours, and you are expected to maintain the flexibility necessary to meet business and customer needs.

What We Offer

• Competitive Compensation: A strong base salary complemented by performance-based incentives designed to reward achievement and drive.
• Comprehensive Benefits: Full benefits package including medical, dental, vision, supporting your health, well-being, and long-term financial security.
• Career Growth & Leadership Development: Clear path to Branch Manager, with structured leadership training, and ongoing development opportunities to help you advance within the organization.
• Autonomy and Impact: Work in a collaborative and entrepreneurial environment where your ideas, decisions, and contributions have a direct effect on business outcomes and client success.
• Professional Recognition: Opportunity to take ownership of your role, lead initiatives, and be recognized for your accomplishments and results.
• Work-Life Flexibility: Remote work arrangement combined with the ability to manage your schedule while maintaining client relationships and achieving sales goals.
• Industry Engagement: Exposure to high-profile clients, trade shows, and industry events that allow you to expand your network and deepen your expertise in packaging and produce markets.
• Legacy Building: Join a company where your work matters, contributing to long-term success and leaving a meaningful impact on the organization and its clients.

Job Type: Full-time

People with a criminal record are encouraged to apply

Application Question(s):

• Have you sold products or services in the packaging, produce, or related industries?
• Are you able to travel regularly within your territory (Florida) and occasionally outside the U.S.?

Experience:

• B2B sales: 5 years (Preferred)
• Leadership: 2 years (Preferred)

Work Location: On the road