Technical Enablement Manager – Higher Education

Crawford Group (www.crawfordgroup.com) is seeking a GTM Product Marketing Manager - Higher Education (Creative Campus) to join our client's team. The Senior GTM Product Marketing Manager for Higher Education is a critical member of the EDU Institutions team. This global role is at the center of success of the team delivering growth by driving student opportunity for Adobe Express and Creative Cloud in Higher Education through the expansion of our Creative Campus Program.

You will demonstrate a deep knowledge of B2B marketing practices and play a key role in managing the go-to-market strategy for the Creative Campus program. In this role, your ability to collaborate across internal teams to lead complex, cross-functional initiatives will be essential. You will focus on driving GTM planning and execution—including messaging, positioning, pricing strategy, and regional enablement—while supporting the broader program rollout led by other teams. Your contributions will help scale the program through WW faculty training and student community initiatives, ensuring alignment with business goals and operational excellence.

We are looking for a Senior GTM PMM for Higher Education, who will drive the strategy, pricing programs and execution that delivers growth and sales success. You will own the metrics for the Creative Campus program and performance management, proactively engaging the wider team to resolve challenges as well as to accelerate and build on success.

About Crawford Group.

We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.

Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.

Responsibilities:

• Lead GTM strategy and execution for the Creative Campus Program, focusing on tracking, website updates, customer story creation and pricing line-up operations to help drive awareness and adoption of the program
• Collaborate with cross-functional teams (Marketing, Sales, Finance, Operations, Pricing, and Product) to align GTM plans
• Translate messaging into compelling content to drive engagement and adoption across the Higher Education segment
• Analyze business performance in partnership with Analytics teams to uncover trends and generate actionable insights that inform GTM strategy and growth opportunities
• Collaborate with regional and country leaders to localize GTM strategies, ensuring successful implementation and resonance in diverse markets

Qualifications:

• 5 years GTM or Product Marketing experience
• Customer-first orientation, with experience working on B2B/SAAS products or services
• Genuine desire to have your impact measured in real-world metrics that correlate to near term and longer-term sales success
• Successful in dynamic environments, rapidly anticipating and adapting to shifting priorities
• Experience working in cross-functional multidisciplinary teams to launch impactful business initiatives in a fast-paced global environment
• Customer-centric approach and desire to be a voice of our customers
• Ability to influence and align cross-functional teams toward common goals with a collaborative team
• Exceptional, clear, and empathetic communication and presentation skills
• Strong work ethic, combining bias toward action with innovative thinking
• Education, education technology, and SaaS B2B experience preferred
• Global cultural awareness and experience with in-region teams

Location: Must be local to San Jose, CA

Duration: Full-time, Consulting

Rate: W-2 consultant of Crawford Group; benefits available (Our ranges are determined based on skills, experience and location)

Committed to Diversity.

We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.