Demo

Sales Engineer

Crawford Electric Supply
Crawford Electric Supply Salary
Irving, TX Full Time
POSTED ON 5/8/2026
AVAILABLE BEFORE 6/6/2026
There’s a Place for You at Crawford Electric Supply.

A career at Crawford Electric Supply is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Crawford Electric Supply offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being “Powered by Difference” means we respect and value diverse perspectives. Crawford Electric Supply we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

It’s time to energize your future! Don’t miss out on this electrifying opportunity – apply today! Stay connected with us – follow our journey, job openings, and latest news on LinkedIn and Facebook.

Position

Sales Engineer Industrial Automation

Location:

Irving, TX

About Crawford

If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it’s time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers. Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, “Whatever it Takes!” through our mindset competencies below:

Adapt: Effectively embrace new situation and people

Dare: Appropriately challenge the status quo

Learn: Learn from others, from mistakes, and self-improve

Position Summary

The Sales Engineer will serve as a technical resource and trusted advisor for customers seeking automation solutions. This role combines engineering expertise with consultative selling to deliver tailored solutions that improve efficiency, productivity, and reliability for industrial and OEM clients.

Responsibilities

  • Business Development: Identify and pursue new business opportunities within the industrial automation market.
  • Technical Sales Support: Collaborate with account managers to identify opportunities, prepare proposals, and present technical solutions to customers.
  • Solution Development: Design and recommend automation solutions, including PLCs, drives, motion control, robotics, and industrial networking.
  • Customer Consultation and Support: Analyze customer processes, provide guidance and assist with product selection, application design, and troubleshooting.
  • Project Coordination: Work closely with vendors, integrators, and internal teams to ensure successful implementation and commissioning.
  • Training & Education: Conduct product demonstrations and technical training for customers and internal staff.
  • Market Intelligence: Stay current on industry trends, emerging technologies, and competitor offerings to maintain a competitive edge.

Qualifications

  • Education: Bachelor’s degree in Electrical Engineering, or related field (or equivalent experience).
  • Experience: 10 years in industrial automation sales or engineering; experience with end-users, OEMs and system integrators preferred.

Additional Requirement

  • Technical Skills: Knowledge of PLC programming, VFDs, motion control, and industrial communication protocols. Familiarity with automation platforms (e.g., Rockwell, Siemens, Schneider).
  • Soft Skills: Strong communication and presentation abilities. Ability to manage multiple projects and deadlines.

Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer

Crawford is a subsidiary of Sonepar USA.

What We Offer You

We offer great family-friendly benefits to full-time associates:

  • Healthcare plans
  • Dental & vision
  • Paid time off
  • Paid parental leave
  • 401(k) retirement savings with company match
  • Professional and personal development programs
  • Opportunity to become a shareholder
  • Employer-paid short- and long-term disability
  • Employer-paid life insurance for spouse and dependents
  • Robust wellness program
  • Gym reimbursement
  • Employee Assistance Program (EAP)

We’re proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Ready to join the fun? Apply today and become part of the Crawford Crew – where we work hard, laugh often, and always have a spark to share!

Equal Employment Opportunity Statement

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.

Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843-745-2420 or email recruiting@sonepar-us.com.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision

Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

Salary.com Estimation for Sales Engineer in Irving, TX
$93,254 to $116,471
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