Manager, Paid Social Crate & Kids

The Manager, Paid Social Crate & Kids will be a key driver of our Social execution and optimization strategy. This leader will help execute a program rooted in incrementality, omnichannel lift, and algorithmic efficiency for the Crate & Kids brand. They will manage the day-to-day operations of our Paid Social campaigns (Meta, TikTok, Pinterest, etc.), translating high-level strategy into tactical excellence and leading data-driven optimizations to drive business growth.

This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.

A day in the life as a Manager, Paid Social Crate & Kids...

• Oversee execution of Paid Social strategy across all major publishers (Meta, Pinterest, TikTok) including campaign setup, audience segmentation, and algorithmic bidding management
• Manage program health day-to-day, monitoring channel mix, targeting accuracy, and creative performance to ensure spend and performance aligns with weekly and monthly business goals
• Implement automation and innovative tech tools to drive measurable omni-impact and platform efficiencies, ensuring we are leveraging the latest ad tech
• Analyze campaign performance alongside Analytics leads, utilizing MMM (Marketing Mix Modeling) insights and customer data to drive incremental results
• Work closely with in-house Creative, providing data-backed briefs for ad development and managing a rigorous creative testing roadmap
• Collaborate with Brand, Performance, Email, eCommerce, and CRM teams to ensure Social supports total business outcomes
• Act as a subject matter expert, managing day-to-day vendor and agency relationships and keeping stakeholders informed on channel performance
• Maintain internal clarity on campaign progress and contribute to the evolution of a best-in-class program by staying on top of emerging tools and trends
• Coach and develop a team of specialists/associates, focusing on building their technical proficiency, collaborative spirit, and customer-focused skillsets
  
  

What You’ll Bring To The Table…

• Proven expertise in Paid Social execution specifically across Meta, TikTok, and Pinterest, including experience with Advantage and other automated solutions
• High-level "hands-on-keys" proficiency in Meta Ads Manager, TikTok Ads Manager, and Pinterest Ads; experience with Adobe Analytics or specialized social optimization tools is preferred
• Experience with Catalog management and feed optimization to drive product discovery and personalized ad experiences
• Solid understanding of platform algorithms and the technical infrastructure (Conversion API, offline signals, 1P data) required to steer them
• Strong analytical and visualization skills, with a proven ability to turn raw data into actionable Omni-channel insights; Excel expertise is a must
• A testing-first mindset, with a passion for proving value through continuous optimization and structured experiments
• Sharp attention to detail and the ability to pivot between high-level project management and granular campaign adjustments
• A collaborative spirit and a genuine curiosity to understand the "why" behind customer behavior and business shifts
  
  

We’d love to hear from you if you have…

• 5 years of experience in Paid Social with at least 2 years in a Retail/eCommerce environment
• Bachelor’s degree in Marketing, Advertising, Economics, or a related analytical field (or equivalent work experience)
• Demonstrated success in managing full-funnel advertising, moving beyond basic awareness to drive high-value, omni-channel outcomes
• Experience in a "Lead" or "Senior Specialist" capacity with a readiness to take on direct management responsibilities
• Agency or Brand experience managing mid-to-large scale Paid Social budgets.
• Advanced proficiency in Excel (vlookups, pivot tables, data modeling)