Marketing Lead

Marketing LeadBecause working with Cranston Material Handling is much, muchmore than a “job.”Inviting an ambitious, growth-minded marketer who can set theplan, make decisions, and create the content that moves thebusiness—while keeping Cranston’s relational, professionalstandards front and center.About CranstonCranston Material Handling Equipment Corp. is a team of problem solvers who completecomplicated storage and material handling projects in a manner that allows the client to beunaware of all the challenges that were overcome to design and install the promised solution.Since 1957, we’ve helped plant engineers and facility managers across industries remove theguesswork from their storage and handling challenges through designing, sourcing, andinstalling solutions that fit their needs precisely.Our defined, professional process gives clients clarity, confidence, and the results that improvetheir operations. We listen first, align on objectives, and coordinate every detail from layout toinstallation. That same approach defines how we work internally: we take ownership,communicate clearly, and adjust as needed to achieve the objective, if something slips.Our Cranston Edge (Discover, Design, Deploy) provides clients clarity and efficiency throughclear communication, tight coordination, and professional installation.About the RoleWe’re hiring a Marketing Lead who drives strategy and execution end-to-end. This person issomeone who brings balance: creative and technical, detail-oriented and strategic, thoughtfuland proactive. This role supports Cranston’s marketing and communication efforts across digitalchannels. This leader will be developing content, creating visuals, and maintaining the systemsthat keep our marketing running smoothly.You will own the plan, make day-to-day decisions, and create the content that growsawareness, pipeline, and client confidence. You’ll collaborate with leadership and externalpartners to support campaigns, manage workflows in HubSpot, coordinate assets, and ensureevery message reflects the professionalism and clarity our clients expect from Cranston.What you’ll own• The marketing strategy and calendar, including channel mix, offers, and prioritization• Go-to-market planning for key initiatives (positioning, messaging, channels, launchtimelines)• Budget, vendor/agency selection, and approvals across creative, media, and tooling• Day-to-day tactical choices (timelines, formats, targeting, testing) that keeps your workmoving without waiting for permission• Standards for brand voice, accuracy, and quality across every assetWhat you’ll do (responsibilities)Strategy and leadership• Build a simple quarterly plan aligned to business goals and Cranston’s differentiation;translate it into a weekly delivery cadence.• Set hypotheses, test quickly, and make clear calls on what to scale, fix, or stop.Campaigns and content• Write and edit clear, brand-aligned copy for emails, landing pages, website updates,collateral, Facebook, and LinkedIn.• Create simple on-brand visuals in Canva/Adobe; collaborate with and manage partnerswhen advanced creative is needed.• Produce case studies, checklists, and short guides that help prospects choose withconfidence.• Sales enablement & GTM: build one-pagers, discovery guides, and follow-upsequences; partner with Sales on go-to-market messaging and hand-offs.Social media management• Own the LinkedIn editorial calendar for the Company page and key leaders (planning,drafting/ghostwriting, scheduling, publishing).• Create post copy and simple graphics; coordinate employee amplification and brandconsistency.• Monitor comments and messages; engage appropriately and route leads/conversationsto Sales.• Track performance and repurpose top content into email, web, and sales assets.Systems, HubSpot and analytics• Build emails, pages, forms, and automations/workflows; manage lead capture andlifecycle stages.• Maintain UTM discipline and dashboards; report insights on what’s working and what’snot.• Keep the CRM clean: properties, lists, segments, and asset libraries organized.• Leverage AI-assisted tools (e.g., HubSpot AI, ChatGPT) for drafting, QA, research, andefficiency, always with human review.Website and SEO• Oversee website updates (WordPress) and coordinate basic SEO (on-page, metadata,indexing) with partners as needed.Operations and workflow support (~25%)• Learn core business workflows from lead intake through order processing and helpstrengthen hand-offs.• Maintain and improve SOPs, templates, and internal forms that support Sales andOperations.• Partner with Operations to identify bottlenecks and implement simple processimprovements; close the loop with clear documentation.Collaboration, budget and vendor management• Coordinate timelines and approvals across stakeholders and vendors; close the loopwith clear updates.• Manage budget, negotiate scopes, and ensure ROI on campaigns and tooling.• Maintain an organized system for brand assets, templates, and archives.Qualifications• 6 years in B2B marketing with end-to-end ownership of multi-channel programs• Strong writing and editing skills with attention to clarity and tone• Proficient in HubSpot (emails, pages, forms, lists, workflows, reporting)• Proficient in Canva or Adobe Creative Suite (basic layout and visual editing)• Working knowledge of project or content management tools (Asana, Trello, or similar)• Practical AI experience for marketing (e.g., ChatGPT/HubSpot AI for drafting, research,repurposing, QA, and reporting) with sound judgment and human oversight• Ability to manage multiple projects and meet deadlines with consistency• Detail-oriented, proactive, and comfortable asking questions to clarify needs• Experience managing vendors/agencies and budgets; collaborates well with Sales &Operations• Professional, composed communication style—written and verbalPreferred but not required:• Familiarity with industrial, construction, or B2B environments.• Experience supporting sales or client-facing teams through content and automation.Measures of successAs a Marketing Lead, you will steward the leadership of these primary metrics:• Timeliness: Marketing deliverables are completed on or ahead of schedule.• Accuracy: Content and assets are high-quality, consistent, and client-ready withminimal revision.• System Management: HubSpot and marketing systems are up to date and organized.• Collaboration: Communication with internal stakeholders is clear, professional, andproactive.To be clear, your role will be incentivized to hit these goals. As you grow in the position, we maymutually agree that your goals must evolve to meet the changing needs of the business, too.Our CultureWe lead with ownership, clarity, and professionalism. We communicate early and often,coordinate the moving pieces, and if a ball ever drops, we adjust as necessary and make itright. Every team member plays a role in delivering clear accurate communication to our internalteam and our clients.At Cranston, we take pride in being dependable, thoughtful, and solutions-oriented. You’ll join ateam that values consistency, steady growth, and the satisfaction of projects completed aspromised.

Salary : $70,000 - $85,000