What are the responsibilities and job description for the Omnichannel Marketing Director position at Cramer Production Company, Inc.?
We’re seeking a strategic Omnichannel Marketing Director to lead engagement planning across our pharmaceutical and healthcare portfolio. This role requires 10 years of experience in brand, omnichannel, digital, CRM, or engagement strategy, with meaningful pharmaceutical marketing experience—client-side or agency-side.
You’ll translate business goals, audience insights, and brand strategy into connected engagement plans that move people from awareness to action across paid media, CRM, web, email, SMS, field-triggered communications, print, and experiential touchpoints.
The ideal candidate understands the U.S. pharmaceutical market, including patient and HCP communications, branded and unbranded engagement, specialty or rare disease considerations, and regulated review. Experience with patient support, adherence, market access, or CRM-based engagement is a strong plus.
You can zoom out to the full customer journey—and zoom in on the channel, trigger, message, KPI, or compliance consideration that makes the plan more useful, measurable, and actionable.
You will:
- Build omnichannel strategies that connect business goals, audience needs, journey moments, channel roles, and measurable outcomes.
- Translate brand, patient, HCP, acquisition, and adherence strategies into actionable tactical plans.
- Create integrated journeys across digital, CRM, media, field, print, and live or virtual experiences.
- Ensure strategy carries through creative development, content planning, measurement, optimization, and MLR-ready execution.
Lead Connected Strategy
- Assess client needs, define scopes, and shape omnichannel program and campaign approaches.
- Develop plans that clarify audiences, objectives, KPIs, channel roles, content needs, and success measures.
- Map patient, caregiver, and HCP journeys to identify key moments, barriers, triggers, and engagement opportunities.
- Partner with creative, strategy, media, analytics, technology, and client teams to create coordinated customer experiences.
- Use research, audience insights, data, and analytics to inform recommendations and optimize programs.
- Lead workshops that align stakeholders, surface insights, and drive practical decisions.
- Deliver polished presentations that clarify the strategy, journey, and rationale behind recommendations.
- Stay current on omnichannel, CRM, media, measurement, and digital engagement practices in pharmaceutical marketing.
- 10 years: Experience in brand, omnichannel, digital, CRM, engagement, or marketing strategy, with meaningful pharmaceutical, biotech, or healthcare experience.
- Pharma fluency: Strong understanding of the U.S. pharmaceutical market, including patient, caregiver, and HCP engagement.
- Omnichannel expertise: Ability to design connected journeys from awareness and acquisition through conversion, adherence, nurture, and ongoing engagement.
- Channel depth: Experience across email, SMS, web, CRM, paid media, SEM, social, direct mail, print, field-triggered communications, and live or virtual events.
- Measurement mindset: Ability to define KPIs, connect recommendations to outcomes, and optimize programs using data and insights.
- Client presence: Excellent presentation and facilitation skills, with confidence leading strategic conversations and stakeholder workshops.
- Collaboration: Clear, organized partner who works well across client services, creative, media, analytics, technology, and production teams.
- Comfort in the gray: Curious, adaptable, and solution-oriented when inputs evolve or the path is unclear.
- Medical, Dental & Vision Insurance
- Health Savings Account with employer contribution
- 401(k) with company match
- Profit Share Bonus Plan
- Life Insurance
- Paid Time Off & Paid Holidays
- Family Leave
- Short-Term & Long-Term Disability
- Tuition Reimbursement
- Wellness Resources, including discounted Lifetime Fitness membership
- Generous onsite café