What are the responsibilities and job description for the Brand Strategist position at Crafted Agency?
Brand Strategist
This is a hybrid role requiring in-office work Tuesday–Thursday in Charlotte, NC. Applicants must be local to the Charlotte area.
The Role
The Brand Strategist plays a central role in shaping the strategic direction of our client engagements.
This position leads brand positioning and narrative development while ensuring strategy translates into integrated demand generation programs that drive measurable business outcomes.
You will work directly with executive stakeholders, facilitate discovery sessions, synthesize research into differentiated positioning, and partner cross-functionally to align brand strategy with performance marketing initiatives.
This is a high-accountability role for someone who thinks strategically, communicates confidently, and connects brand to growth.
What You’ll Lead
- Develop differentiated brand positioning, messaging architecture, and narrative frameworks
- Facilitate executive discovery workshops to uncover strategic opportunity
- Translate research and insight into clear, actionable strategic direction
- Author insight-driven briefs that guide creative and campaign development
- Align brand strategy with demand generation KPIs including pipeline, ROI, and customer acquisition cost
- Conduct competitive positioning and category analysis
- Develop multi-channel campaign strategies across digital and offline channels
- Collaborate with performance marketing teams to ensure closed-loop impact
- Identify opportunities to convert engagement into owned audience assets (CRM records, subscribers, portal users)
- Leverage research tools, analytics platforms, and AI technologies to elevate strategic recommendations
- Manage multiple client engagements in a fast-paced agency environment
What Success Looks Like
- Clients trust you as a strategic thought partner
- Creative and performance teams operate from clear strategic direction
- Brand initiatives connect directly to measurable growth
- Projects move forward with clarity, momentum, and executive alignment
Required Experience
- 2–4 years agency experience (required)
- 3 years developing brand strategy and integrated marketing programs (B2B or manufacturing preferred)
- Experience leading discovery and translating insights into differentiated positioning
- Experience aligning brand strategy with measurable demand generation outcomes
- Ability to engage executive stakeholders with clarity and confidence
- Experience working in closed-loop marketing ecosystems
- Strong project ownership and ability to manage concurrent engagements
- Proficiency with research, analytics, and AI-enabled tools
Who You Are
- Strategic thinker who connects brand to business growth
- Confident facilitator with executive presence
- Collaborative partner who elevates the work of others
- Organized and calm under pressure
- Intellectually curious and proactive
- Results-oriented with strong accountability
What We Offer
- A high-performance team committed to quality and measurable results
- Competitive compensation
- Health insurance, disability coverage
- 401(k) with match and profit sharing
- Paid time off (holidays, vacation, sick, personal time)