Marketing Architect

Cprime brings business into a new light—illuminating possibilities that once seemed hidden. For more than two decades, we’ve partnered with 2,500 organizations worldwide, including over 300 of the Fortune 500, to help leaders see complexity with new clarity and rewire it into intelligent flow. With 800 experts across 30 countries, we shine a brighter path toward platform modernization, AI-first operating models, and enterprise transformation that scales with confidence. We help organizations adapt and grow by orchestrating systems, teams, and decisions into harmony. Guided by experience, energized by innovation, and backed by Goldman Sachs and Everstone Capital, Cprime is trusted globally to make transformation clearer, faster, and more human.

Job Overview

We are seeking a Marketing Architect to design and integrate enterprise-level marketing, web, and customer experience technologies across cloud and on-prem platforms. This role bridges marketing, technology, and architectureensuring seamless digital experiences from pre-login through post-login journeys while driving data integration, personalization, and compliance.

Key Responsibilities

Web Applications & Integrations

• Lead design and integration of pre-login web functionality (e.g., web forms, ID card, cost estimator, Find a Dentist) with cloud infrastructure and APIs.
• Partner with development teams to ensure AEM content management integrates effectively with cloud-hosted web applications.
• Oversee video integration and streaming capabilities across marketing and customer-facing sites.

Consent, Compliance & Data Governance

• Implement and enforce Consent Management solutions ensuring data privacy, user preference management, and regulatory compliance (GDPR, CCPA, HIPAA as applicable).
• Validate consent flows across all digital touchpoints and coordinate with Legal and Compliance teams to ensure consistent enforcement.

Analytics & Personalization

• Design and maintain web analytics integrations across both pre- and post-login experiences.
• Enable data sharing between analytics platforms and third-party advertising and marketing systems in alignment with consent policies.
• Architect and implement personalization frameworks using Adobe Target to deliver tailored experiences.

Marketing Technology & Automation

• Integrate Adobe Workfront with AEM Assets for efficient creative and content workflows.
• Collaborate with CRM and marketing teams to enable marketing automation and unified Customer 360 views within Salesforce Marketing Cloud / CRM ecosystems.
• Oversee URL management and DNS resolution for marketing campaigns (e.g., SiteDetour, Apache Reverse Proxy, GoDaddy).

Future Initiatives

• Evaluate and implement eSignature solutions to support digital marketing and customer engagement workflows.

Qualifications

• Bachelors degree in Computer Science, Information Systems, Marketing Technology, or related field.
• 8 years of experience in digital marketing technology architecture or martech solution design.
• Hands-on experience with:
• Adobe Experience Cloud (AEM, Target, Workfront)
• Salesforce Marketing Cloud / CRM
• Consent Management Platforms (e.g., OneTrust, TrustArc)
• Web analytics tools (Adobe Analytics, Google Analytics 4)
• Cloud platforms (AWS, Azure, GCP)
• Strong understanding of web architecture, REST APIs, and cloud-native integrations.
• Experience with data governance, privacy compliance, and customer identity management.
• Excellent communication skills and ability to translate business needs into scalable technical solutions.

Preferred Skills

• Experience working in regulated industries such as Insurance, Healthcare, or Financial Services.
• Familiarity with DNS management, reverse proxy configuration, and security frameworks for digital marketing platforms.
• Knowledge of eSignature platforms (e.g., DocuSign, Adobe Sign).

What We Believe In

At Cprime we believe in facilitating social justice action internally, in industry, and within our communities. We believe part of our mission is to expand the minds, hearts, and opportunities of our Cprime teammates and within the broader community to include those who have been historically marginalized.

Equal Employment Opportunity Statement

Cprime is an equal opportunity employer that is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws.