Leader of Marketing Strategy & Partnerships

CPI SECURITY
Leader of Marketing Strategy & Partnerships
Location: Charlotte, North Carolina (Corporate Headquarters)

Overview

CPI Security is seeking a strategic, relationship-driven Leader of Marketing Strategy & Partnerships to help shape and drive the company’s overall marketing strategy while leading a growing ecosystem of high-impact partnerships. This senior role will play a critical part in advancing CPI’s broader marketing objectives—beyond traditional sponsorships—by strengthening our brand through strategic alliances, multi-channel campaigns, and community engagement initiatives.

As a key leader within the Marketing organization, the Leader will help to shape our marketing strategy, create scalable marketing frameworks, and drive activation of partnerships through compelling campaigns, events, and experiences.

Key Responsibilities

Marketing Strategy & Brand Leadership

• Lead CPI’s integrated marketing strategy to support brand growth, customer engagement, and business priorities.
• Translate business goals and market insights into multi-channel marketing frameworks.
• Collaborate across the organization to ensure the marketing strategy supports sales, customer experience, and operational priorities.

Strategic Partnership Development

• Build, negotiate, and manage a diverse portfolio of strategic partnerships—including community organizations, commercial alliances, and sponsorships—that deliver measurable impact.
• Evolve CPI’s sports and events program into a holistic partnership model aligned with brand and business objectives.
• Evaluate partnership performance, ensuring every collaboration supports brand visibility, ROI, and community connection.

 Campaign Development & Activation

• Lead the creation and execution of integrated campaigns that leverage partnerships for brand storytelling and lead generation.
• Guide content development and channel planning across digital and traditional platforms.
• In partnership with the creative director, ensure brand consistency across all campaigns and partnership communications.

Events & Community Engagement

• Oversee CPI’s community events and experiential marketing strategies to ensure strong brand presence and meaningful local engagement.
• Manage event strategy, logistics, partner integration, and vendor relationships.
• Strengthen CPI’s role as an active community partner in the regions we serve.

Budget Management, Analytics & Insights

• Oversee marketing and partnership budgets.
• Support the broader Marketing organization in planning, forecasting, and optimizing the overall marketing budget to ensure strategic alignment and effective resource allocation.
• Develop and maintain dashboards to track campaign and partnership performance.
• Use data-driven insights to refine strategy, improve outcomes, and guide future investment decisions.

Cross-Functional Collaboration

• Partner with PR, Sales, Digital, Operations, and Leadership to ensure marketing and partnership initiatives align with company-wide objectives.
• Work with PR to generate media coverage for major partnerships, events, and brand initiatives.
• Ensure compliance with company policies, regulatory standards, and brand guidelines.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Sports Marketing, or related field.
• 7 years of experience in marketing strategy, partnership management, community engagement, or sponsorship leadership.
• Proven ability to lead integrated marketing initiatives and manage complex partnerships.
• Strong relationship-building skills with demonstrated success in multi-year partnerships.
• Experience managing events or experiential marketing programs with strong attention to detail.
• Analytical mindset with ability to interpret data and drive strategic decisions.
• Must be located at CPI’s Corporate Headquarters in Charlotte, NC.