What are the responsibilities and job description for the Senior Integrated Marketing Manager position at CPA.com?
CPA.com, a leading developer and distributor of technology solutions and services for the CPA profession, is seeking an experienced Sr. Integrated Marketing Manager who is looking to apply their skillset and grow with a dynamic and fast-growing organization. The Sr. Integrated Marketing Manager will drive the strategy & execution of B2B omni-channel marketing plans for a select CPA.com portfolio of audit products, in partnership with a team of marketers. The ideal candidate will have strong leadership, management and collaboration skills, as well as a deep understanding of B2B marketing, preferably with experience at SaaS or technology company. This person will also take a data-driven approach to planning go-to-market plans across both inbound and outbound channels to meet or exceed marketing goals.
Key Job Responsibilities
Marketing Strategy:
At CPA.com, we empower CPAs and businesses with innovative technology solutions to help them drive sustainable success for their clients and organizations. We develop the solutions ourselves or in partnership with leading technology providers such as Sage, Paychex.com, BILL, Jirav and Vertex, among many others.
We’ve established ourselves as thought leaders on emerging technologies and as a trusted business advisor to accounting and finance professionals in the United States, with a growing global focus. Our team works every day to transform accounting practice areas, deliver cutting-edge technology solutions and advance the technology ecosystem for the profession.
What’s life like at CPA.com? Our team members would describe it as innovative, fast-paced, and flexible. We’re engaged—we get involved. We’re accountable—we stand behind our work. We’re collaborative—we thrive on teamwork. We’re authentic—we’re true to who we are. And we’re innovative-we look to what’s next.
Key Job Responsibilities
Marketing Strategy:
- Develop and execute an omni-channel marketing strategy that supports CPA.com and technology partner business goals and contractual obligations.
- Collaborate with content and campaign teams to create KPI-driven, multi-channel marketing plans for category awareness, customer engagement, demand generation and post-sale enablement.
- Create a comprehensive thought leadership strategy with content and PR teams, including webinars, panel sessions, whitepapers, research reports, social media content, blogs and corporate slides
- Act as a subject matter expert in the audit category, partnering with CPA.com professional services and sales teams to understand industry trends, firm pain points and opportunities to positively position CPA.com and technology partners’ audit solutions and services.
- Attend webinars, learning events and industry conferences to maintain and grow audit category knowledge.
- Develops (or works with technology partners to obtain) a product marketing messaging framework identifying target audiences and key messaging and positioning for products and services.
- Serve as the primary marketing contact for technology partner marketing teams, managing weekly calls and relationships with key stakeholders.
- Act as the project manager marketing plan execution, developing campaign briefs and using project management software to coordinate the development and promotion of assets.
- Serve as final approver on all content and campaign assets, ensuring materials align with technology brand identity and resonate with target firm audiences.
- Collaborate with content and activation/demand gen to execute holistic marketing plans, and provide feedback to meet or exceed marketing goals and KPIs.
- Manage marketing budgets effectively, allocating resources to high-impact initiatives and evaluating ROI of marketing spend.
- Report to technology partners and CPA.com stakeholders on how marketing activities are driving business results, developing slides for Quarterly Business Reviews and board meetings.
- Share insights and feedback with content and campaign teams to ensure marketing plans meet business goals and KPIs.
- Develop content and perform demand generation activities to support marketing plan as needed.
- Manage marketing budgets effectively, allocating resources to high-impact initiatives and evaluating ROI of marketing spend.
- Bachelor's degree in relevant field; advanced degree preferred.
- 10 years of marketing experience, preferably in GTM marketing strategies for SaaS technology products.
- Strong knowledge of marketing best practices, channel approaches and emerging technologies, including GenAI use cases.
- Proficiency in marketing automation platforms and CRM solutions like Salesforce and Pardot; experience with email marketing, social media, content/webinar, and SEO/SEM campaigns.
- Excellent communication, leadership, and project management skills.
- Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emergent challenges or opportunities.
- Ability to work independently and with limited oversight to accomplish agreed upon objectives and to evaluate results.
- Strong analytical skills and ability to interpret data to drive strategic decisions.
- Strong attention to detail.
- Ability to travel (10-15%) of the time.
At CPA.com, we empower CPAs and businesses with innovative technology solutions to help them drive sustainable success for their clients and organizations. We develop the solutions ourselves or in partnership with leading technology providers such as Sage, Paychex.com, BILL, Jirav and Vertex, among many others.
We’ve established ourselves as thought leaders on emerging technologies and as a trusted business advisor to accounting and finance professionals in the United States, with a growing global focus. Our team works every day to transform accounting practice areas, deliver cutting-edge technology solutions and advance the technology ecosystem for the profession.
What’s life like at CPA.com? Our team members would describe it as innovative, fast-paced, and flexible. We’re engaged—we get involved. We’re accountable—we stand behind our work. We’re collaborative—we thrive on teamwork. We’re authentic—we’re true to who we are. And we’re innovative-we look to what’s next.