Product Marketing Manager - AI Powered Enterprise Software

About Avaya

Avaya is an enterprise software leader that helps the world’s largest organizations and government agencies forge unbreakable connections.

The Avaya Infinity™ platform unifies fragmented customer experiences, connecting the channels, insights, technologies, and workflows that together create enduring customer and employee relationships.

We believe success is built through strong connections – with each other, with our work, and with our mission. At Avaya, you'll find a community that values your contributions and supports your growth every step of the way.

Learn more at https://www.avaya.com

Description

Location - INDIA

Strategic Positioning & Messaging

• Develop and own the core product positioning and messaging for Avaya's CX, CC, or UC software focusing on business outcomes delivered through AI, cloud, and digital transformation.
• Craft compelling narratives that highlight the unique value of our solutions in tandem with strategic partners like Databricks, Verint, or RingCentral delivering superior business outcomes (e.g., deeper customer insights, hyper-personalized journeys, improved agent efficiency).
• Translate complex technical features, including AI, into clear, concise, and compelling value propositions for target personas (e.g., CIO, VP of Customer Experience, Operations Leaders).
  
  

Go-to-Market (GTM) Strategy & Execution

• Lead the GTM strategy and execution for new product launches and releases, ensuring alignment across Product Management, Sales, Marketing, and Channels.
• Develop integrated marketing plans that drive demand generation and pipeline growth across on-premises, hybrid, and cloud hyperscaler deployments (e.g., Microsoft Azure, Google Cloud, AWS).
• Drive the messaging for our open platform vision, demonstrating how the integration of best-of-breed partner tools maximizes flexibility and innovation.
• Explicitly integrate technology partner joint value propositions into core launch plans.
  
  

Sales & Partner Enablement

• Create high-impact sales tools and training materials (e.g., battlecards, solution briefs, competitive guides, ROI tools, demo scripts) that empower direct sales and channel partners to effectively sell Avaya’s solutions.
• Train Avaya's direct sales and channel partners on the commercial and technical benefits of Avaya and technology partner solutions, ensuring they can articulate the "better together" story.
• Serve as a liaison between Avaya Product Management and Marketing teams to ensure marketing alignment and clear value communication.
• Act as a subject matter expert in competitive scenarios, providing guidance on how to position Avaya against key competitors in both the premise-based and cloud markets.
  
  

Thought Leadership & Customer Engagement

• Be the expert on the buyer - their journey, pain points, and key buying criteria.
• Act as a customer-facing spokesperson and presenter for your product area and the technology partner ecosystem strategy. This includes presenting confidently in front of customers, prospects, analysts, and industry events.
• Develop content (e.g., webinars, white papers, case studies) that establishes Avaya as a leader in delivering AI-powered, integrated solutions via our open platform and best-of-breed technology partners.
  
  

AI Integration & Tooling

• Systematically employ AI tools in your daily work (e.g., using generative AI for first-draft content, analytical AI for market landscape intelligence, or conversational AI for buyer analysis) to maximize efficiency and strategic insight.
  
  

Requirements

• 5 years of progressive experience in Product Marketing for enterprise B2B software, preferably with experience in the CX, Contact Center (CCaaS), or UC (UCaaS) domains. 7 years in absence of a degree in Marketing, Business, or a related technical field.
• Experience marketing integrated solutions and managing GTM strategies within a complex technology ecosystem.
• Proven ability to present complex technical concepts to large, senior-level audiences (C-suite, VPs) and the sales team with confidence and clarity.
• Demonstrated experience marketing solutions across both on-premises and cloud consumption / deployment models and a strong understanding of the hyperscaler ecosystem (AWS, Azure, GCP).
• Excellent written and verbal communication skills with a portfolio of impactful sales enablement and marketing content.
• Strong familiarity with data / AI platforms, conversational AI, or WFO / WFM solutions.
• Hands-on experience, with a strong willingness to leverage AI in daily marketing / business workflows to enhance speed, insight, or content quality. (Mandatory)
• Analytical, data-driven mindset with experience defining and tracking key product marketing metrics (e.g., adoption rates, pipeline contribution, win / loss).