What are the responsibilities and job description for the TikTok Specialist/Content Creator position at Cozy Earth?
Cozy Earth, recognized as the #299 fastest-growing company on the Inc. 5000 list, is at the forefront of home luxury and apparel. Our mission is to transform everyday comfort with our incredibly soft, temperature-regulating bedding, sleepwear, loungewear, and bath products. As the only brand to earn a spot on "Oprah's Favorite Things" for seven years in a row across five different categories, we pride ourselves on exceptional quality and innovation.
We're excited to expand our team with a TikTok Specialist & Content Creator who will play a pivotal role in bringing our brand to life through engaging, trend-forward content. This role will own TikTok strategy and execution while also supporting in-house creative production-filming, editing, and occasionally stepping in front of the camera.
Responsibilities:
- Own and execute Cozy Earth's TikTok content strategy, driving growth, engagement, and brand awareness
- Create, film, and edit short-form video content aligned with brand voice and current trends
- Stay on top of TikTok trends, sounds, and platform updates, quickly translating them into relevant content
- Develop and evolve core content pillars (e.g., Bed Rot and other branded series), turning them into repeatable, high-performing content formats
- Collaborate with marketing, growth creative, and influencer teams to bring campaigns to life on TikTok
- Analyze performance and optimize content based on insights and data
- Be comfortable both behind and in front of the camera to help create authentic, relatable content
- Other duties as assigned
Skills and Qualifications:
- Proven experience managing or growing a TikTok account (personal or brand)
- Strong understanding of TikTok trends, algorithm, and best practices
- Experience creating short-form video content from concept to execution
- Comfortable filming, editing, and using tools like CapCut, Adobe Premiere, or similar
- Creative storyteller with a strong eye for content that performs
- Highly collaborative with strong communication skills
- Ability to move quickly and adapt in a fast-paced environment
- Experience with a DTC or eCommerce brand is a plus
Why Join Cozy Earth?
Comprehensive Benefits: Medical, dental, and vision coverage to keep you healthy.
Future Planning: 401K plan to secure your financial future.
Work-Life Balance: Flexible PTO to ensure you have the time you need for rest and relaxation.
Wellness Perks: Monthly self-care benefit to support your overall well-being.
Exclusive Discounts: Access generous discounts on all our products.
Cozy Earth is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.