What are the responsibilities and job description for the Director of Marketing Strategy and Operations position at CoxHealth?
Facility
CoxHealth South: 3801 S National Ave, Springfield, Missouri, United States of America, 65807
Department
1689 Marketing
Scheduled Weekly Hours
40
Hours
8:00 AM - 4:30 PM
Work Shift
Day Shift (United States of America)
CoxHealth Is a Leading Healthcare System Serving 25 Counties Across Southwest Missouri And Northern Arkansas. The Organization Includes Six Hospitals, 5 ERs, And Over 80 Clinics. CoxHealth Has Earned The Following Honors For Workplace Excellence
The Director of Marketing Strategy and Operations is a key member of the Marketing and Communications leadership team, responsible for leading the development and execution of comprehensive, data-driven marketing strategies that drive growth, support patient acquisition, and enhance the CoxHealth brand. This role serves as a strategic partner to service line leaders, physicians, and internal stakeholders, ensuring that marketing efforts are aligned with health system priorities and deliver measurable results.
Reporting to the Vice President of Marketing and Communications, the Director co-manages the department's operational infrastructure—including the marketing budget, contracts, agencies, and key platforms (CRM, media, and more)—while also overseeing a growing team of strategic marketers. This leader is accountable for fostering a high-performance team culture grounded in mentorship, innovation, collaboration, and accountability.
Key Responsibilities
Strategic Marketing Leadership
Leads system-wide marketing strategy development across service lines, working closely with clinical leaders and business units to align marketing initiatives with patient acquisition and growth goals.
Collaborates with the VP of Marketing and Communications to implement marketing strategies that reflect organizational priorities and drive brand reputation.
Oversees integrated campaigns and brand activations, ensuring coordination across digital, creative, brand, and communications teams.
Team Leadership And Development
Manages and mentors a high-performing marketing strategy team, setting clear goals, developing talent, and promoting a growth-oriented team culture.
Fosters strong cross-functional collaboration across departments to ensure seamless execution and consistent messaging across all touchpoints.
Operational Oversight
Co-manages the department’s marketing budget, ensuring efficient allocation of resources to support strategic initiatives and measurable outcomes.
Oversees vendor relationships, including those related to CRM, strategy, paid media, and research. Manages contracts, scopes of work, and ongoing performance.
Data-Driven Decision Making
Supports the development and implementation of marketing analytics and performance dashboards to monitor and optimize campaign outcomes.
Leverages consumer insights, market trends, and internal data to inform strategic planning and tactical execution.
Brand Experience And Activation
Supports high-impact brand campaigns and system-wide activations that enhance visibility, reputation, and patient trust.
Partners with the Brand and Creative Director and other functional leads to elevate the brand experience across all platforms and community-facing initiatives.
System Awareness And Agility
Maintains close awareness of organizational goals, operational shifts, and emerging service line priorities to ensure marketing remains responsive and aligned with system strategy.
Acts as a liaison between marketing and clinical/service line leaders, translating clinical goals into compelling marketing strategies.Education ▪ Required: Bachelor’s degree in marketing, advertising, communications or related field Experience: ▪ Required: 5 years of relevant experience; 8 preferred. Previous account management and leadership experience preferred. Skills:
CoxHealth South: 3801 S National Ave, Springfield, Missouri, United States of America, 65807
Department
1689 Marketing
Scheduled Weekly Hours
40
Hours
8:00 AM - 4:30 PM
Work Shift
Day Shift (United States of America)
CoxHealth Is a Leading Healthcare System Serving 25 Counties Across Southwest Missouri And Northern Arkansas. The Organization Includes Six Hospitals, 5 ERs, And Over 80 Clinics. CoxHealth Has Earned The Following Honors For Workplace Excellence
- Named one of Modern Healthcare’s Best Places to work five times.
- Named one of America’s Greatest Workplaces, Greatest Workplaces in Healthcare (2025, 2026), Greatest Workplaces for Women (2023, 2024), and Greatest Workplaces for Diversity (2024) by Newsweek and Plant-A Insights Group.
- Acknowledged by Forbes as one of the Best Employers for New Grads.
- Healthcare Innovation's Top Companies to Work for in Healthcare (2025).
- Medical, Vision, Dental, Retirement with Employer Match and more (20 hrs/week)
- For a comprehensive list of benefits, please click here: Benefits | CoxHealth
The Director of Marketing Strategy and Operations is a key member of the Marketing and Communications leadership team, responsible for leading the development and execution of comprehensive, data-driven marketing strategies that drive growth, support patient acquisition, and enhance the CoxHealth brand. This role serves as a strategic partner to service line leaders, physicians, and internal stakeholders, ensuring that marketing efforts are aligned with health system priorities and deliver measurable results.
Reporting to the Vice President of Marketing and Communications, the Director co-manages the department's operational infrastructure—including the marketing budget, contracts, agencies, and key platforms (CRM, media, and more)—while also overseeing a growing team of strategic marketers. This leader is accountable for fostering a high-performance team culture grounded in mentorship, innovation, collaboration, and accountability.
Key Responsibilities
Strategic Marketing Leadership
Leads system-wide marketing strategy development across service lines, working closely with clinical leaders and business units to align marketing initiatives with patient acquisition and growth goals.
Collaborates with the VP of Marketing and Communications to implement marketing strategies that reflect organizational priorities and drive brand reputation.
Oversees integrated campaigns and brand activations, ensuring coordination across digital, creative, brand, and communications teams.
Team Leadership And Development
Manages and mentors a high-performing marketing strategy team, setting clear goals, developing talent, and promoting a growth-oriented team culture.
Fosters strong cross-functional collaboration across departments to ensure seamless execution and consistent messaging across all touchpoints.
Operational Oversight
Co-manages the department’s marketing budget, ensuring efficient allocation of resources to support strategic initiatives and measurable outcomes.
Oversees vendor relationships, including those related to CRM, strategy, paid media, and research. Manages contracts, scopes of work, and ongoing performance.
Data-Driven Decision Making
Supports the development and implementation of marketing analytics and performance dashboards to monitor and optimize campaign outcomes.
Leverages consumer insights, market trends, and internal data to inform strategic planning and tactical execution.
Brand Experience And Activation
Supports high-impact brand campaigns and system-wide activations that enhance visibility, reputation, and patient trust.
Partners with the Brand and Creative Director and other functional leads to elevate the brand experience across all platforms and community-facing initiatives.
System Awareness And Agility
Maintains close awareness of organizational goals, operational shifts, and emerging service line priorities to ensure marketing remains responsive and aligned with system strategy.
Acts as a liaison between marketing and clinical/service line leaders, translating clinical goals into compelling marketing strategies.Education ▪ Required: Bachelor’s degree in marketing, advertising, communications or related field Experience: ▪ Required: 5 years of relevant experience; 8 preferred. Previous account management and leadership experience preferred. Skills:
- Familiarity with Microsoft Office suite
- Experience with project management software, preferably FileMaker Pro
- Experience balancing multiple projects and deadlines in a fast-paced environment
- Strong written and verbal communication skills.
- Experiencing guiding and working with agencies
- Experience working across a complex health system
- Strong Understanding of marketing performance metrics Licensure/Certification/Registration: ▪ N/A