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Sales Counselor - Senior Living

Covia
Covia Salary
Santa Rosa, CA Full Time
POSTED ON 6/3/2026
AVAILABLE BEFORE 8/3/2026


Spring Lake Village

Pay Range: $97,760 - $104,000

Full time, annual salary, with benefits!

Summary:

The Sales Counselor is responsible for guiding prospective residents through the process of choosing the community and moving into their new home, utilizing both traditional and non-traditional marketing strategies to achieve monthly objectives for resident move-ins and net gains, while ensuring optimal occupancy rates are maintained through the sales pipeline.

Essential Functions:

  • Manages the professional handling of the sales process from first inquiry to receipt of deposit to resident move-in.
  • Works closely with prospective residents, their families, and key influencers (such as physicians, attorneys, and trust officers) to communicate and facilitate a smooth transition into the Community. This includes, but is not limited to, regular interaction through phone calls, home or office visits, events, seminars, and tours, as appropriate.
  • Coordinates with various departments to ensure that accommodations are ready for new residents. This includes working with Environmental Services and Maintenance to prepare units and communicating any special needs of incoming residents to the appropriate personnel.
  • Serves as a key point of coordination to ensure that all core administrative processes are consistent, timely, and aligned with department goals. These include utilizing approved workflows for databases such as CRM and EHR (Electronic Health Records), managing parking assignments, attending departmental meetings, maintaining internal waitlists, and assisting with the creation and distribution of brochures and other marketing collateral.
  • Assists in implementing marketing plans at the local level, including, but not limited to, organizing and activating events, advertising, promotions, public relations, and community engagement opportunities to increase visibility and attract prospective residents.
  • Collaborates with local sales and marketing teams, as well as external organizations, to create, plan, and execute both internal and external events. These events are designed to engage prospective residents, current leads, and key influencers and may include seminars, themed events, family nights, and other community activities.
  • Coordination with various Community departments and key staff members is essential to ensure successful on- and off-site marketing events.

Education with Equivalent Qualifications:

Essential:

* High School Diploma / GED

NonEssential:

* Bachelor's Degree in Business, Marketing, Communications, Hospitality Management, Human Services, or related field.

Experience with Equivalent Qualifications:
Essential:

* 5 Years sales experience in senior living housing, hospitality, geriatric experience, or other related healthcare environment

* 1 Year experience with CRM platforms such as WelcomeHome, ALINE, HubSpot, or similar system for tracking sales leads, managing communication, and maintaining accurate sales records throughout the process.

NonEssential:

* 3 Years experience with relationship-based selling, community outreach, conducting tours or presentations, or working with older adults and their families.

Front Porch offers competitive benefits for eligible Full Time employees. Benefits include:

  • Competitive pay and comprehensive medical, dental and vision plans
  • Generous PTO, Anniversary recognition day
  • 403 (b) Savings plan, a tax-advantaged retirement account with company matching
  • Flexible spending accounts
  • Health savings account
  • Employee Assistance Program: Heart Fund Learn More
  • Leadership and skills development
  • Employee discount programs

Compensation Disclaimer: The actual compensation offered will depend on a wide range of factors including, but not limited to, the selected candidate’s knowledge, skills, experience, training, education, and licensure/certifications (as applicable).

Front Porch is an Equal Opportunity Employer. We support all aspects of diversity and provide equal employment opportunity to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, disability or status as a veteran in accordance with the applicable nondiscrimination laws. Final candidates must successfully complete a pre-employment physical, physical abilities test, drug screen and criminal background clearance.

#ZR


Salary : $97,760 - $104,000

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