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The primary responsibility of the Digital Marketing Project Manager is the tactical execution, management, and successful deployment of all digital projects. This individual will play an active role in managing and implementing tactics related to projects and will be responsible for planning, optimizing, implementing, and analyzing all online marketing programs. Operating on both a strategic and tactical level, the Digital Marketing Project Manager will touch all aspects of online marketing to acquire new members, employees, and assistance in the strategic goals of the entire organization.
Online Marketing
- Leading the management of online marketing projects. Provide insight and oversight of all digital marketing projects. Including but not limited to :
Search Engine Optimization
Pay-Per-Click ProgramsOnline AdvertisingDirectory ListingsThird-Party Lead AggregatorsContent Management SystemsSocial MediaBroadcast email programmingWeb Site analytics and performanceCRM / LMSE-newslettersLanding PagesCall TrackingHostingPurl / DVP programmingLeading the timely execution, performance and continuation of all online marketing programs by delegating and collaborating to ensure our team is making steady progress.Management of third-party vendor relationships.Management of client relationships, including running meetings and fielding client questions.Analytics & Performance
Review and analysis of monthly reporting and strategic planning based on statistical information.Assist in the development and constant improvement of all aspects of all marketing effortthrough data analysis.
Oversee qualitative and quantitative research and reporting.Create new systems and process that streamline the reporting processTraining, Documentation and Support
Assist with creating project management documentation and processes.Provide and coordinate technical support with third-party vendors.Assist with the internal project management process development.Provide training and process implementation documentation for clients.As Needed
Oversee the training and mentoring of new employeesHelp recruit and interview new employeesEDUCATION AND WORK EXPERIENCE :
Required Degree : Bachelor's Degree
Experience :
2-4 years of digital project management experience requiredKNOWLEDGE, SKILLS AND ABILITY :
Working knowledge of digital marketing strategies and print production (specifically : email campaigns, content management systems, direct mail best practices, PPC marketing strategy, search engine optimization, landing page development, social media advertising).Detail-oriented, deadline-driven, and organized leader, with excellent follow-through skills.Able to lead and manage multiple ongoing projects simultaneously and to work with our team to delegate and collaborate to achieve project goals.Able to communicate expectations and next steps clearly with clients and the internal team.Able to multi-task and work quickly, under changing circumstances and priorities.Strong computer skills. Experience in Workday is a plus. MS Suite is desired.Excellent communication skills, both verbal and written.Must be able to build positive working relationships within the campus, as well as building external relationships as needed.Continuous improvement mindset and able to make ongoing recommendations to improve process.Experience in senior living services / industry is preferred.Experience with hosting and Purl / DVP programming is preferred.PHYSICAL REQUIREMENTS :
The majority of time is spent in an office setting. The position requires occasional handling of lightweight materials and physical ability to use the telephone, computer and keyboard, printer and other office equipment.Compensation Pay Range :
65000 - $72000
Reasonable Pay Estimate
A reasonable estimate of the pay range for this position is $65000 - $72000. There are numerous factors taken into consideration in determining the actual offered rate of pay, including but not limited to : job-related qualifications, experience, skills, education, geographic location, and consideration of internal and external equity.
For full time employees, we offer a generous benefits package that includes :
Medical, dental and vision insuranceEmployer paid group term life and disabilityPaid Time Off (PTO) & six paid holidays403(b) with a 3% employer matchFitness center use at most facilities.Various voluntary benefits :Life, AD&D
Tuition assistance and scholarshipsEmployee assistance programLegal services, home / auto insurance, discount purchasing programPet InsuranceFor more information about Covenant Living and CovenantCare at Home, please visit www.covliving.org or www.covenantcareathome.org.
Covenant Living and CovenantCare at Home are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, or any other characteristics protected by local laws, regulations, or ordinances.
Salary : $65,000 - $72,000
