Real Estate Regional Sales Manager

The Regional Sales Manager (RSM) is responsible for driving home sales, supporting onsite teams, and ensuring inventory readiness across an assigned portfolio of communities. The RSM serves as a strategic partner to the Community Managers and Sales Associates by delivering coaching, KPI oversight, marketing support, and field guidance that accelerates sales performance. This position reports directly to the VP of Home Sales, with a dotted-line partnership to Regional Vice Presidents for daily operational alignment.

This role is ideal for a results-driven leader who thrives in a fast-paced sales environment and is passionate about building teams, removing obstacles, and fostering a high-energy culture centered around achieving measurable outcomes.

Primary Duties & Responsibilities

Sales Performance & KPI Oversight

· Own regional KPI execution and achievement.

· Review daily/weekly performance: leads, tours, applications, closings.

· Identify performance gaps early and implement targeted coaching.

· Conduct weekly sales reviews with each community.

Coaching & Training

· Provide hands-on field coaching, script practice, and CRM training.

· Support onboarding of new Sales Associates.

· Reinforce professionalism, follow-up standards, and customer engagement expectations.

Inventory Readiness

· Conduct monthly inventory audits and ensure accuracy in MA/HITS.

· Partner with Project Managers and Construction to ensure homes are photo-ready, priced, and listed.

· Create action plans for aged inventory.

Marketing & Traffic Support

· Maintain knowledge of communities, competition, and overall market including product, site, local community, sales, incentives, advertising, and demographics

· Ensure each community has an active traffic-generation plan (listings, Facebook Marketplace, signage, open houses).

· Review listing analytics and provide feedback to agents.

· Partner with Marketing for campaigns and advertising requests.

CRM & Compliance

· Monitor CRM usage daily for accuracy and completeness.

· Ensure adherence to sales process standards and company policies.

· Maintain compliance with fair housing requirements.

Cross-Functional Collaboration

· Partner with Regional Vice Presidents on staffing, customer escalations, and operational needs.

· Liaise with Project Managers, Construction, Finance, and Marketing as needed.

Reporting & Communication

· Provide weekly reporting to VP of Home Sales: sales performance, risks, opportunities, inventory status.

· Communicate policy changes and expectations clearly to onsite teams.

Success Metrics:

· KPI Achievement %

· Days on Market / Aged Inventory Reduction

· CRM Accuracy

· Agent Productivity Growth

Living Our Core Values

Our Core Values are a way of life, not just empty promises. We’re searching for Team Members who:

• Love what they do to make our guests’ dreams come true and shows it through delivering service excellence authentically.
• Continually raise the bar by investing in their own personal development and looking for innovative ways to exceed our guests’ expectations.
• Make every moment count, so our Team Members look forward to coming to work every day and our guests look forward to creating new memories on their return visits.
• Consistently do the right thing for our Team Members and guests by keeping promises and delivering on commitments, building trust along the way.
• Demonstrate kindness by following the ‘Golden Rule’, ensuring that Team Members and guests have a voice and feel valued.

About Cove Communities

Cove Communities is well capitalized, progressive real estate company that acquires manufactured housing communities and RV resorts in Canada and the US. The founders of the company have a track record of building and managing dynamic, fast-growing companies with exciting upward mobility and remuneration for those Team Members that propel results.