What are the responsibilities and job description for the Product Marketing Manager position at covariance?
About Covariance
Covariance is the most advanced audience engine ever built. Our breakthrough AI customizes audiences for every brand and competitive set. Unlike traditional platforms that focus on existing customers, we give marketers a complete view of the entire market: competitors’ customers, your customers, and everyone else shopping in your space. Identify audiences you can win, activate them across channels, and measure lift – all powered by the Covariance Platform. Covariance turns population-scale data into real results.
We built the largest panel of anonymized, third-party consumer behavior data in the United States
We serve enterprise & mid-market retail, DTC, restaurants, transportation, subscription and more
Based on MIT research in specialized AI/ML for third-party data
Team of 30 headquartered in NYC
Winner of Harvard Business School Innovation Prize & named a Top 25 MIT startup to watch
The Opportunity
Covariance is hiring our first Product Marketing Manager to define how the world's largest brands understand (and buy) our AI-powered competitive & audience intelligence platform.
Built on MIT research in data-efficient machine learning, Covariance turns noisy, biased external data into the highest-fidelity audience signals in the market. This is a foundational role. You'll sit between Engineering, Product, and Sales to translate complex ML capabilities into buyer-ready positioning, sales-ready tools, and market-ready category leadership.
What You'll Own
- Positioning & Messaging: define how Covariance shows up to enterprise buyers. Create the messaging architecture that underpins all GTM.
- Sales Enablement: build the Covariance Playbook – decks, ROI calculators, competitive battlecards, demo scripts – that help sellers close against legacy solutions.
- GTM Strategy by Vertical: develop segment-specific positioning and launch plans for core verticals. Partner with Sales to understand where we win and why.
- Product-Market Feedback Loop: be the voice of the buyer internally. Translate customer objections, competitive gaps, and market signals into product roadmap input.
- Category Creation: position Covariance as the leader in audience intelligence. Own thought leadership and competitive positioning.
What You Bring
- 4-6 years in B2B product marketing, with at least 2 in adtech, martech, data platforms, or adjacent technical SaaS
- Track record building sales enablement from scratch
- Demonstrated ability to translate complex technical differentiation (ML, data infrastructure, identity resolution) into crisp buyer-facing narratives
- Strong writing; you distill complexity into clarity
- You use AI tools to move faster – this is part of your core workflow
- Bonus: Experience selling to enterprise marketing, analytics, or data teams. Understanding of the identity/audience/measurement ecosystem.
Compensation & Benefits
- Target annual cash compensation: $140,000 - $180,000 competitive equity package
- Free health, vision, dental insurance
- 401k with match
- Unlimited PTO 13 company holidays
- Daily Grubhub lunch stipend
- Pre-tax commuter benefits
Location
In-person at our NYC office strongly preferred. Remote candidates who ca
Salary : $140,000 - $180,000