What are the responsibilities and job description for the Head of B2C Growth Strategy position at Covariance.ai?
About Covariance
Covariance is the most advanced audience engine ever built. Our breakthrough AI customizes audiences for every brand and competitive set. Unlike traditional platforms that focus on existing customers, we give marketers a complete view of the entire market: competitors’ customers, your customers, and everyone else shopping in your space. Identify audiences you can win, activate them across channels, and measure lift – all powered by the Covariance Platform. Covariance turns population-scale data into real results: 20-30% improvement in CAC for the campaigns that we power.
We built the largest panel of anonymized, third-party consumer behavior data in the United States
We serve enterprise & mid-market retail, DTC, restaurants, transportation, subscription and more
Based on MIT research in specialized AI/ML for third-party data
Team of 30 headquartered in NYC
Winner of Harvard Business School Innovation Prize & named a Top 25 MIT startup to watch
The Opportunity
Own the customer value story. Show enterprise marketers how to use our platform to find winnable audiences, activate with precision, and prove lift. You will build McKinsey-quality strategies and exec-ready presentations for direct B2C strategy. You will also run hands-on experiments and build scalable methodologies (playbooks, frameworks) that will empower Sales and Customer Success.
Responsibilities
- B2C growth strategy development: use our full market view to recommend where to invest and quantify size of the prize
- Write the growth plan: partner with clients and their agencies to define target audiences, media mix, and messaging themes
- Set the experimentation plan and prove outcomes: translate data into testable hypotheses, measure impact and refine based on results
- Executive storytelling: simplify complex insights and deliver clear presentations to the C-suite
- Thought leadership and enablement: build reusable playbooks that drive results for our clients and that Sales and Success can run at scale
Qualifications
- 7–12 years across consulting, modern media, and/or growth
- Fluent in paid social, programmatic, and/or retail media
- Comfortable in: SQL basics, Looker, Tableau, and/or Sigma
- Strong test-and-learn discipline: control design, lift math, and incrementality concepts
- Portfolio of client-ready decks that show structured thinking, clear strategy, and compelling storytelling
- Expert in Slides and Sheets/Excel; you can model scenarios, calculate lift, and visualize results quickly
- Executive presence with clear, concise writing and presentation
Compensation & Benefits
- Target annual cash compensation: $175,000 - $250,000 competitive equity package
- Free health, vision, dental insurance
- 401k with match
- Unlimited PTO 13 company holidays
- Daily Grubhub lunch stipend
- Pre-tax commuter benefits
Location
In-person at our NYC office strongly preferred. Remote candidates who can spend some time in-office (e.g., monthly) will also be considered.
Salary : $175,000 - $250,000