What are the responsibilities and job description for the Senior Product Marketing Manager, Coursera for Government position at Coursera?
About Coursera
Coursera was founded in 2012 by Stanford professors Andrew Ng and Daphne Koller to make world-class learning accessible to everyone, everywhere. Today, over 190 million learners and 375 university and industry partners use our platform to gain skills in fields like AI, data science, technology, and business. As a Delaware public benefit corporation and Certified B Corp, we're driven by the belief that learning can transform lives through learning.
Why Join Us
At Coursera, we're looking for inventors, innovators, and lifelong learners ready to shape the future of education. You'll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter.
We're a globally distributed team and let you choose the best way you work, whether it's from home, a Coursera hub, or a co-working space near you. Our virtual hiring and onboarding make it easy to join us and start making an impact from anywhere. If you're ready to make a global impact, scale unique products exclusive to Coursera, and expand your career horizons, apply below.
Job Overview:
Coursera's Product Marketing team connects learners, educators, institutions, and government organizations with our world-class learning products, content, and solutions. Product Marketers play a key role in shaping product-market fit, bringing solutions to market, and driving adoption. In this role, you'll lead Product Marketing for Coursera for Government (C4G). You'll partner closely with product management, content strategy, marketing, partnerships, and customer success teams to build solutions that help government agencies and workforce development programs accelerate economic mobility and close skills gaps. You'll play a critical role in positioning Coursera as the premier skills development platform for federal, state, and local government agencies-enabling job seekers, civil servants, and workforce boards to upskill and reskill at scale.
Responsibilities:
- Develop deep expertise in government, workforce development, and public-sector audiences (agency leaders, program administrators, workforce boards, job seekers, and civil servants) to influence product and GTM strategy.
- Create and own product messaging, positioning, pricing, and GTM assets tailored to government buyers, ensuring alignment with procurement processes and program outcomes.
- Serve as a competitive expert on skills-training solutions in the public sector, identifying priority regions, agency types, and workforce initiatives.
- Drive go-to-market strategy and execution for new features and solutions designed for government and workforce development programs.
- Develop sales and marketing materials-including pitch decks, program one-pagers, procurement-ready documentation, and messaging guides-serving as a subject matter expert.
- Partner cross-functionally across marketing, PR, partnerships, and customer success to craft compelling narratives highlighting economic mobility, job placement, and workforce impact.Develop public sector, buyer, admin and learner audience expertise and insights to influence the product and marketing roadmap
Basic Qualifications:
- 8 years in B2B or B2G product marketing (or related marketing roles), 10 years professional experience
- Experience implementing sales enablement strategies for field teams selling into government or complex, highly regulated industries
- Experience developing go-to-market plans, messaging, positioning, pricing/packaging, and tracking GTM initiatives across cross-functional teams
- Experience creating messaging documents and positioning plans for complex, multi-stakeholder audiences
Preferred Qualifications:
- Experience working within global, highly regulated public-sector or government-focused organizations
- Experience selling or marketing to government buyers, workforce development agencies, labor departments, or public-sector executives
- Experience enabling sales and CS teams that support state, federal, or nonprofit workforce programs
- Comfort operating in fast-paced environments with complex compliance, procurement, and stakeholder needs
- Demonstrated storytelling skills highlighting workforce outcomes, public impact, or mobility programs
If this opportunity interests you, you might like these courses on Coursera:
- Customer Insights: New Product Development Orientation
- Positioning: What You Need for a Successful Marketing Strategy
- Public Sector Efficiency: Optimizing Business Processes
Compensation
This role is available in the following US Pay Zones:
At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.
US Pay Zones:
- US-Z1: Bay Area
- US-Z2: NYC and Seattle Metro
- US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
- US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI
Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at accommodations@coursera.org. Learn more in our CCPA Applicant Notice and GDPR Recruitment Notice.
Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.
Salary : $120,000 - $150,000