What are the responsibilities and job description for the Growth Marketing Manager position at Cotality?
At Cotality, we are driven by a single mission-to make the property industry faster, smarter, and more people-centric. Cotality is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.
Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At Cotality, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry.
Job Description:
Role Overview
We are seeking anOutbound Orchestration Leadto join our Product Marketing team and drive outbound pipeline acceleration, mid-funnel progression, and lead-to-opportunity conversion strategies.
This role will serve as a critical bridge betweenproduct marketing and sales execution, ensuring that our go-to-market efforts translate into coordinated, data-driven engagement across outbound channels. The Outbound Orchestration Lead will own the design, sequencing, and continuous optimization of outbound outreach across campaigns, events, and prospecting motions.
This is a highly cross-functional role working acrossProduct Marketing, Sales, and Revenue Operationsto improveoutbound effectiveness, scalability, andpredictable pipeline generation.
KEY RESPONSIBILITIES
Campaign-to-Execution Translation
Translate Product Marketing strategyand assets(ICP, messaging, campaign goals,case studies, ROI calculators, vertical-specific collateral) into structured outbound engagement plans
Ensure alignment between campaign intent and sales execution
Cadence Strategy & Development
Design outbound cadences to support:
Campaign launches
Event-driven outreach
Sales prospecting initiatives
Define:
Channel mix (email, call, LinkedIn, etc.)
Sequencing and timing
Personalization approach
Maintain and evolve alibrary of standardized cadences and templates
Orchestration & Cross-Functional Coordination
Coordinate across teams to ensure outbound efforts are aligned and executed effectively:
Product Marketing (strategy & content)
RevOps (tools, systems, and automation)
Sales (execution and feedback)
Partner with RevOps to ensure accurate list targeting, campaign setup, and system execution
Partner with AE/SDR/BDR leadership to ensure outbound prospecting cadences are adopted, easily executable, and consistently yielding high performance
In-Flight Optimization
Monitor outbound campaign performance in real time, including:
Engagement rates
Conversion rates
Pipeline generation
Establish a closed-loop feedback mechanismand continuously refine:
Messaging
Cadence structure
Audience segmentation
Scale high-performing approaches and discontinue underperforming efforts
Continuous Improvement & Automation Enablement
Identify repeatable patterns and best practices across campaigns
Drive standardization of:
Messaging frameworks
Cadence structures
Execution workflows
Partner with RevOps to translate learnings into scalable automation
Success Metrics
Conversion rates (Target Lead Opportunity)
Pipeline generated from outbound efforts
Time to first engagement
Improvement in campaign performance over time
Adoption of standardized cadences across teams
Job Qualifications:
QUALIFICATIONS
Required
Experience in Product Marketing, Demand Generation, or Sales/Revenue Operations
Proven experience writing high-converting cold outreach copy and designing multi-touch, multi-channel prospecting sequences
Strong understanding of outbound lead generation and campaign execution
Analytical mindset with ability to interpret performance data and drive optimization
Experience working cross-functionally with Marketing, Sales, and Operations teams
Preferred
Experience with CRM and sales engagement platforms (e.g., Salesforce, HubSpot, Sales Engagement tools)
Familiarity with multi-channel outbound strategies
Experience building or optimizing outreach cadences
Annual Pay Range:
93,200 - 120,000 USDApplication Window:
This opportunity is expected to remain posted through the date identified below, subject to business needs.
Thrive with Cotality
At Cotality, we offer more than just a job, we provide a benefits experience designed to support your whole self. From a flexible working model to competitive time off and standout health coverage with meaningful perks and growth opportunities, our package is built to help you thrive at work and in life.
Highlights, depending on role classification, include:
Time off: Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
Family Support: Up to 16 weeks of fully paid parental leave and a baby stipend.
Health: Multiple medical plan options with mental health and wellness support offerings.
Retirement: 401(k) with company match and vesting after one year.
Financial Perks: $400 annual well-being stipend and tuition assistance up to $5,250.
Extras: Recognition Rewards, Referral bonuses, exclusive discounts and more!
Please note, Qualifications, locations and experience of the individual ultimately selected for the position may impact the final actual offered compensation, which may vary from the posted range
Cotality is an Equal Opportunityemployer committed to attracting and retaining thebest-qualified people available, without regard torace, color, religion, national origin, gender, sexualorientation, gender identity, age, disability or statusas a veteran of the Armed Forces, or any other basisprotected by federal, state or local law. Cotalitymaintains a Drug-Free Workplace.
Cotality is fully committed to a work environment that embraces everyone's uniquecontributions, experiences and values. We offer anempowered work environment that encouragescreativity, initiative and professional growth andprovides a competitive salary and benefits package. We are better together when we support and recognize our differences.
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Salary : $400