What are the responsibilities and job description for the BTL Executive – Regional Marketing position at Cosmo First Limited?
Company Description
Founded in 1981, Cosmo First Limited is a global conglomerate with entities such as Cosmo Films, Cosmo Specialty Chemicals, Zigly, and Cosmo Foundation. The company is renowned for its value-added BOPP films for packaging, lamination, labels, and industrial applications. Innovation, research, and development are central to its operations, driving initiatives like Zigly, a pet care business, and specialty chemical solutions. Committed to sustainability, Cosmo First prioritizes practices that contribute to a safer planet for future generations.
About the Role
We’re looking for a hands-on Regional / Field Marketing Executive to drive on-ground BTL marketing initiatives for Zigly Pet Care Centres. This is an execution-focused role involving store activations, local campaigns, and close coordination with vendors and internal teams to boost store footfall and local brand visibility.
Key Responsibilities
- Execute BTL activities: store launches, roadshows, local activations, pet events & community meet-ups
- Coordinate with local vendors, promoters, and brand ambassadors
- Work closely with store teams on hyperlocal marketing initiatives
- Manage POSM deployment (standees, posters, flyers, kiosks, etc.)
- Track campaign performance and share post-activity reports
- Ensure activities are executed within approved budgets
What We’re Looking For
- 1–4 years of experience in BTL / Field / Regional Marketing
- Exposure to retail, FMCG, QSR, telecom, or consumer brands preferred
- Strong on-ground execution and vendor coordination skills
- Comfortable working in the field with frequent local travel
📩 Interested? Share CV at poonam.tiwari@cosmofirst.com or DM with your profile.