What are the responsibilities and job description for the Product Marketing Manager position at CorVent Medical Inc.?
We are looking for a results-driven Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging. You will bridge the gap between product development, clinical, regulatory, sales, and marketing to drive product adoption, customer engagement, and revenue growth.
Key Responsibilities
Strategic Marketing & Product Positioning
- Develop and execute comprehensive marketing strategies to drive product adoption and market share.
- Define product positioning, messaging, and value proposition based on customer needs and competitive landscape.
- Create marketing collateral, sales tools, and training materials to support product commercialization.
Market & Competitive Analysis
- Conduct market research to identify customer needs, market trends, and growth opportunities.
- Analyze competitive products, pricing strategies, and regulatory environments to inform decision-making.
- Develop insights from customer feedback and sales data to refine marketing strategies.
Go-to-Market & Sales Enablement
- Lead product launches, ensuring alignment across marketing, sales, and product teams.
- Collaborate with sales teams to develop lead-generation strategies and promotional campaigns.
- Provide training and support to sales teams on product value propositions and key differentiators.
Cross-Functional Collaboration
- Work closely with R&D, regulatory, and clinical teams to ensure product marketing aligns with compliance and industry standards.
- Partner with digital marketing teams to develop online campaigns, social media strategies, and content marketing initiatives.
- Manage relationships with external agencies, vendors, and key opinion leaders (KOLs) to enhance brand presence.
Qualifications & Skills
- Experience: 3-7 years in product marketing, preferably in a B2B environment.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).
- Strong Communication: Excellent written and verbal communication skills.
- Technical Acumen: Ability to understand complex products and translate features into benefits.
- Analytical Mindset: Experience with market research, competitive analysis, and performance metrics.
- Project Management: Ability to manage multiple projects in a fast-paced environment.
Why Join Us?
- A fast-growing company with a dynamic and collaborative team.
- Opportunity to shape product positioning and influence company growth.
- Competitive salary, benefits, and professional development opportunities.